
Dad! Partner @LiftoffCrew. Communications + digital consultant. Jew. Alum of too many campaigns.
Washington, D.C.
Joined June 2010
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This thread is such great advice but the other thing I’d add — don’t be afraid to reach out! Everyone in this industry has gone through this process before and in my experience wants to be helpful!
Replying to @TheStefanSmith
Next up is the impulse to network. Don’t spam folks with messages and cover lots of ground. Big mistake. What do YOU want to be doing in the 2032 presidential cycle? Great. Who will get that job equivalent in 2028? Cool. What job did they have at your point in their career? DM and ask how they got there.
Joshua Karp retweeted
I’m so BEYOND proud to have run the digital program for @TroyJackson207 this cycle.
In 101 days, we started from scratch against a 30-year incumbent, and now, Maine is sending a working-class champion to the Senate. 🧵
Joshua Karp retweeted
South Carolina AA turnout
2024: 21%
2026: 24% (+3)
@AnnieAndrewsMD is our new Senator largely because black voters showed up ! .
As I said in the article below :
Antjuan Seawright, a Democratic strategist, called them “survival votes.”✔️
Strong turnout from Black voters helped power Democrats to upsets across South Carolina. Now, the electoral calendar turns to the 2028 primaries. postandcourier.com/politics/…
Joshua Karp retweeted
US Senator-elect Annie Andrews (D-SC) arrives at the US Capitol for the 120th Congress new member orientation meetings in Washington, DC, US. REUTERS/Kylie Cooper
Joshua Karp retweeted
this is very interesting. nationalizing a race in a Red State too early is definitely dangerous.
. @AnnieAndrewsMD’s victory was supposed to surprise you. But more importantly, it was supposed to surprise national Republicans.
Smart insight from @JoshuaKarp on how his team advised the campaign on managing the attention economy.
onbackgroundcomms.com/p/on-b…
Joshua Karp retweeted
I started a Substack to talk with smart Dems. And I plan to use the rest of the year to talk to folks who helped us win back Congress, governors' mansions, and a bunch of statehouses.
I hope you'll subscribe and more importantly learn stuff w/me along the way.
onbackgroundcomms.com/
It was fun to answer @RM_Patterson's smart questions about comms, 2026, and what comes next...
onbackgroundcomms.com/p/on-b…
It was fun to answer @RM_Patterson's smart questions about comms, 2026, and what comes next...
onbackgroundcomms.com/p/on-b…
Joshua Karp retweeted
Just 101 days. A campaign and a coordinated operation built from the ground up with the shortest ramp from any other competitive race in the country.
Thanks to the incredible leadership of @HilaryBarrett91, @DanGottlieb_, and so many others who stepped up against the odds.
Maine has been through one hell of a cycle, but we did it. Couldn’t be prouder to help deliver this decisive victory.
Perhaps my favorite front page in the country today.
@TroyJackson207 is going to be a phenomenal senator and pulled off beating the toughest Republican incumbent in just 101 days.
Joshua Karp retweeted
and we took that seriously 🫡
The Republican runoff for U.S. Senate had hardly ended when Democratic incumbent Jon Ossoff gave his senior campaign staff a two-word directive.
“Bury him.” #gapol
ajc.com/politics/2026/11/how…
Joshua Karp retweeted
This is very smart. Most campaigns would have put the poll out to raise money, but they understood the value of staying off the radar a little longer.
Semafor: Annie Andrews knew she was winning in October — but kept the poll secret
On Oct. 5, the Andrews campaign received a poll showing her with a 3-point lead over Graham. But the Democrat’s campaign decided against publicly releasing the poll — or any subsequent internal poll — showing Andrews with a lead over Graham, wary of drawing too much attention from national Republicans and jeopardizing a peak at the right time, according to Chas Goldman, a strategist for Andrews.
semafor.com/article/11/04/20…
A big part of winning modern campaigns is managing attention, and no one did it better this cycle than @ZackCarroll and @chas_goldman in South Carolina.
semafor.com/article/11/04/20…
Joshua Karp retweeted
.@BrextonIsaacs joined @AnnieAndrewsMD's campaign at the most important time when few others believed the possibility of a path.
There's a lot to unpack and a lot of talent to be recognized here, but this win was possible because he joined this team.
Joshua Karp retweeted
Want to say that under oath?
cc: @CLewandowski_
Joshua Karp retweeted
Something very wealthy people often fail to understand -- because they are used to money solving all their problems -- is that in politics, message/environment > money
Governor Amy Acton.
Senator Annie Andrews.
Senator Troy Jackson.
Our hearts are full here at @LiftoffCrew. ❤️




































