Kanish

Most investors have no idea of the damage that the mere distraction of talking to them does to a startup. Here's a typical example. And this is a YC company too, meaning they have an easier time fundraising than the median startup.

Reddit call was absolutely fascinating. Everyone should listen to it as a bellwether for where the internet is going - AI Mode is increasingly default Google experience - AI Mode provides rich info and data in line, less incentive to leave search - AI Mose incentivizes dialog, Google wants to keep you engaged to serve more ads at each turn - Google will milk search for as much revenue as possible as they transition from a search company to a cloud service and chip company - As traffic from humans becomes more scarce this will put Google in an increasingly adversarial position to the rest of the internet - This is a massive headwind to all media type companies who are not destinations - This is a massive headwind to all content-driven go-to-market motions especially in the SMB. You have seen companies like HubSpot and Monday.com get crushed by this funnel collapse We are entering the end game - a knife fight for the remaining and dwindling volume of human traffic on the internet

He’s still here. He’s got a fan club. Including us.

This is pretty alarming. Ok, been hearing a lot of Meta advertisers complaining about performance issues this month. Tbh, I kinda ignored it because I wasn't seeing it clearly. I was actually seeing some good performance on the back of some CRO wins. But I found something interesting in the data that surely relates... And I found it because I was investigating why this account was having a suspiciously good stretch 😅 Meta is now prioritizing delivering to warmer users more than ever. I first noticed it in one account, figured it was an anomaly or something I caused. The proportion of spend going to "engaged" audience vs new has dramatically increased. I often look at this ratio to understand how Meta is optimizing my budget overall and at ad set and ad levels. In recent months, this account was seeing on average, for every dollar spent on engaged users, $6 were spent on new. 6:1 ratio. That gap closed rapidly in October. Recent days, the ratio has been around 1:1. I figured maybe it's seasonal, but October last year was ~10:1. I assumed I caused this somehow or maybe something had changed on the site, buuuut... Then I found it in another account I don't manage. Annnnd another with a toootally different account structure. 2 other media buyers have confirmed seeing this in other accounts as well. It's difficult to see or prove this across accounts because there's no uniform "engaged audience" definition. Every media buyer and account sets them differently (if they set them at all 🙃), so your data will vary from mine. Looking at the chart, the two lines converging means less daily spend is going to new audiences and more to engaged audiences (which in this case is defined as visitors from past 30 days). These are all purchase-optimized campaigns and we make very few changes. Meta is doing this, not me. In Meta's reports you can look at a trend chart and breakdown by audience segment to see this yourself. I’m not yet sure if this is actually bad or not for these accounts, but it’s an interesting trend/shift I’ve never seen before like this. I'm not making any changes... yet. I'm still observing what Meta is doing and trying to figure out why. Maybe this will bite me, but I've found the more patience I have and the fewer changes I make, the more I learn about how/why the system operates. This account and biz is humming along fine, actually kinda doing great, but I'm trying to find evidence of other immediate and/or longer-term impact. So far, the incremental-attributed conversions are looking good, external click-attribution looks good too. Maybe that's all skewed by the warmer traffic and maybe that will run out soon. I'm imagining this isn't the case for all advertisers. I trust Meta more than others, but I'm still very skeptical of what's going on here. Are you seeing anything like this? What do you think is going on?

I'm getting a lot of inbound about Instagram starting to work on longer-form video. A few things to clarify in case it's helpful: - This is going to take time to get right, but we're excited and committed - Features is not fully launched yet, we're testing and ramping up access slowly - We understand the economics matter a ton, and are exploring multiple options to help long-form creators get paid As always, we'll communicate about progress as we go, and I'm happy to answer any questions.

Advancing the frontier of PERSUASION. convictionlabs.ai If you’re an RL researcher, AI engineer or an Elite Marketer - we’d love to get in touch with you. Announcing our first eval Copywriting Arena (WIP) convictionlabs.ai/arena credits: @ghostmotionai