Yesterday I was digging through old files on my computer and found a screenshot of my first agency’s homepage… I built this website myself wayyyyy back in 2010. But I guess I secretly knew what was coming. The company mantra? “Rebel against mediocrity” 16 years later… and that message has never been more urgent than it is now. Keep up the good fight, rebels! (Also, did you see that em dash? Guess I was a bot back then and didn’t even know it)

Mass-appeal content gets likes Authority content gets clients

I planned a post to promote my new @beunignorable Messaging Sprint today... but it sold out in 31 hours So here's a pic of two platypuses wearing fedoras instead. Enjoy!

This 👇

I think visibility is great... But if you’re gonna create broad-appeal content, you better be solving a narrow problem with an offer people want Otherwise it’s just claps and sadness

I went bankrupt trying to build the next unicorn tech startup Within 5 years, I’d made millions in my next company as a solopreneur You can’t lose if you don’t give up Play the long game

You can't cut through the noise with a dull message. Lead with a sharper idea. Give buyers a damn good reason to choose you.

Most experts are sitting on 10+ big ideas that could change their life But they lack the clarity and courage to commit to one That’s why they never build authority that compounds (Don’t be most people)

Repetition drives revenue Repeat yourself (again)

Entrepreneurs: Your next chapter requires a BIG idea worth spreading (You’re too ambitious to be this ignorable)

AI made everyone sound the same That’s why the people who share non-obvious thinking are the ones who break through and become the obvious choice

Don’t apologize for being ambitious to people who expect less from your life than you do If your network doesn’t inspire you, change who you hang with

The most valuable thing you can own is a place in your buyer’s mind. You earn it with an idea that changes how they think. Idea owners get rich.

Every personal branding guru promised to help you hack the algorithm... Because the real reason why content gets ignored is harder to solve: You're not saying anything original (sorrynotsorry) Stop chasing hacks and figure out your message first

5 years ago my husband broke his neck… We had a 4-month-old, and had just launched a doomed BBQ startup together (on top of my consulting business). Hardest stretch of my life. And my business grew anyway. Why? I had 15 hours a week, so I couldn't f*ck around. I did what mattered and ignored the rest. There’s a lesson here: AI's blowing up how we work. The winners won't juggle 6 projects. They'll double down. Get f*cking focused.