Kym Frank retweeted
Through Week 5 total time spent watching the NFL across all partners is flat with last year.
Could hardly be any closer to last year. Up 2/100ths of 1%.
Kym Frank retweeted
The FOX Sports On Campus panel series kicks off tomorrow! 👀
Join us at @Unl_CoJMC for an incredible panel featuring Jenny Taft, François McGillicuddy, Mike Mulvihill and Joel Klatt 🏟️
🗓️ Friday, Oct. 9 at 2:00 PM
📍 Andersen Hall
Kym Frank retweeted
Fascinating piece in today’s NYT co-authored by my colleague @ben_valenta on how fandom acts as an antidote to hyper-partisanship.
This work is part of an exciting partnership among Harvard, Fox Sports and MLB to explore how fandom benefits us all.
nytimes.com/2026/10/03/opini…
Kym Frank retweeted
Through September, total time spent viewing football versus last year on all outlets:
College Football - Up 0.2%
NFL - Down 0.7%
Kym Frank retweeted
NFL Week 1 ratings headlines have been pretty harsh but in the end total viewing of Week 1 was actually up very slightly over last year. Not unexpected and not exactly a crisis.
It was shocking to see this. My heart hurts for the families, friends, and coworkers who suffered this great loss.
Kym Frank retweeted
The media industry is plagued by transactional fraud on an epic scale. The best way to combat it is with credible, transparent data. Anything that moves our business more toward a transparent market can only be good news.
Kym Frank retweeted
I applaud Nielsen for their clear communication to clients today that “Mixing internal or third-party data with Nielsen metrics to make comparative statements in the press is not permissible.”
Hopefully this clear, fair policy will be rigorously enforced during football season.
Kym Frank retweeted
🏐BUMP. SET. FOX.
This season, FOX Sports is serving up more women’s college volleyball on broadcast TV than any network in history 👀
Plus, the inaugural Players Era Showcase, first-ever Big Ten Championship, and more.
It all starts Saturday on FOX ➡️ bit.ly/4bVwaaL
I had multiple third-party research providers offer me solutions this week that feature people’s raw AI queries and conversations.
Is this a thing we are doing now? Are we ok with this?
Kym Frank retweeted
Fox, iSpot expand alliance to deliver real-time data to advertisers showing whether exposure to commercials resulted in a particular 'outcome,' like a visit to a showroom or the purchase of a movie ticket...
variety.com/2026/tv/news/fox… via @variety
Kym Frank retweeted
The World Cup Final averaged 66.4 million viewers in the U.S. on FOX and Telemundo combined.
42.5 million on FOX. 23.9 million on Telemundo.
Other than Super Bowls, this is the largest sports audience since the 1994 Winter Olympics.
Forbes estimates the world’s 50 highest-earning creators made a combined $1.02 billion between March 2025 and March 2026. voronoiapp.com/pop-culture/R…
Kym Frank retweeted
Through the quarterfinals 120.7 million Americans have watched the World Cup on FOX, FS1 and Tubi.
In 2025, Americans spent ~$167 billion dollars on sports betting.
To put that into perspective, Americans spent $158B on pet care - meaning we spent $9B more betting on sports than we did feeding our cats, grooming our dogs, and buying wheels for our hamsters.
Even more mind-blowing to me, U.S. consumer spending on video games was $60.7B in 2025. Sports betting was nearly 2.8X that.
statista.com/chart/29332/gro…
Kym Frank retweeted
Again, when the final “big data” numbers come in and we are able to combine English and Spanish viewing this will be the biggest non-NFL event in many years.
Kym Frank retweeted
Through the group stage total viewing of the World Cup on FOX has surpassed total viewing of the Winter Olympics on NBC among Teens, 18-34s and 18-49s.
Kym Frank retweeted
24.8 million viewers for USA-PAR on FOX and TEL combined.
When the final “big data” numbers come in it’ll be north of 25 million. Certainly holds its own with CFB, NBA, MLB championship audiences. Love to see it.
🇺🇸 Telemundo's history-making continues.
With a Total Audience Delivery of 8.9 million viewers, USA vs. Paraguay on @Telemundo, @Peacock, and Telemundo streaming platforms:
✔️ Most-watched Team USA FIFA World Cup™ match EVER on Spanish-language TV.
✔️ Most-watched FIFA World Cup™ Group Stage match not featuring Mexico in Spanish-language TV history.
✔️ +156% vs. Team USA's first FIFA World Cup™ Group Stage match in 2022 (3.5 million viewers vs. Wales).
Telemundo knows ball. Y EN ESPAÑOL.
#MundialTelemundo
Kym Frank retweeted
Pope Leo has had some profound things to say about sports recently. Certainly appreciate him helping to promote tomorrow’s kickoff of the World Cup.
I’m hoping the Holy Father will weigh in on key viewership trends during the tournament. I’ll take all the help I can get.
The World Cup begins tomorrow, and many will watch the matches. Soccer reminds us of something we must not forget: life is not a race to show off on our own, but a path we learn to walk together. Anyone who does not know how to pass the ball, even if they have talent, has not yet understood the game. Anyone who does not know how to live with and for others has not yet understood life. #ApostolicJourney
"Over the past five years football (soccer) fandom in North America has experienced significant growth – with a 10.9 per cent leap from May 2020 to May 2025, marked by surging viewership of TV broadcasts." @advancedtv
advanced-television.com/2026…