Marketing blogger, currently covering GTA VI activations. Strategy Director in advertising. Follow me for the most creative ads and brand moves. ✨ #GTAVI
Amsterdam
Joined February 2009
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Matthieu Lamoureux retweeted
Un constat qui en dit long sur l'actualité de notre secteur... 😵💫
Nos deux derniers articles font mal : lnkd.in/p/eq7ExFuV
🤖 Made with AI
Matthieu Lamoureux retweeted
Un communicant sur trois n'est pas enthousiaste sur l'avenir du secteur... ❤️🩹
Étude complète : unjobdanslapub.fr/2026/09/at…
#Emploi #Communication #Marketing #Publicité #Digital #IA #Paris
🤖 Made with AI
Matthieu Lamoureux retweeted
Une Rentrée dans la Pub ! 💼✨
Voici quelques unes des offres d'emploi reçues ces derniers jours :
linkedin.com/posts/unjobdans…
#Emploi #Communication #Marketing #Publicité #Digital #SocialMedia #RP #Paris #Alternance #CDI #Stage
Matthieu Lamoureux retweeted
Pourquoi David Beckham est LE chouchou des marques lors de ce Mondial 2026 (par @LLLLITL) ► l.rmcsport.fr/RSi
Matthieu Lamoureux retweeted
Cannes Lions 2026 : le palmarès français complet llllitl.fr/2026/06/cannes-li… via @LLLLITL #Marketing
10 shortlists @HavasParis #AssociationAntoineAlleno #2036 #CelioWomen #LaPoste #Tetris #betc
Matthieu Lamoureux retweeted
En France, la communication c'est 35 milliards d’euros de chiffre d’affaires. 🔥
Autres chiffres clés révélés par l'@AACClive : unjobdanslapub.fr/2026/06/in…
#Communication #Marketing #Publicité
Matthieu Lamoureux retweeted
Para la historia mundial de la publicidad.
🤪
As it wasn't an official sponsor of the FIFA World Cup, Levi's was asked to hide its logo on Levi's Stadium (Santa Clara, California).
And they did it in the smartest way possible. #WorldCup #FIFAWorldCup #Levis
Matthieu Lamoureux retweeted
Is the Levi’s logo really so iconic that one would recognize it by its outline / silhouette alone?
In context this makes complete sense but I’d be interested to know if people would be able to ID unaided.
FIFA: We don't allow branded stadium names. You'll have to hide your logo.
Levi's: No worries.
#WorldCup #FIFAWorldCup
Matthieu Lamoureux retweeted
À cause de l'IA, les journées des marketeurs deviennent une succession permanente d’allers-retours entre prompts, corrections, validations et arbitrages.
Pourquoi les marketeurs sont, de loin, les principales victimes du "AI Brain Fry" : unjobdanslapub.fr/2026/05/ma…
Matthieu Lamoureux retweeted
Alternances, CDI, Stages... On a reçu plein de nouvelles offres ces derniers jours ! Laquelle est faite pour vous ???? 🧨 linkedin.com/posts/unjobdans…
Matthieu Lamoureux retweeted
Leurs tarifs oscillent entre 7.000€ et 10.000€ par an, dès la première année... 🤐
unjobdanslapub.fr/2026/04/cl…
Matthieu Lamoureux retweeted
Adopter les codes des réseaux sociaux et valoriser des métiers techniques, tout en restant authentique
unjobdanslapub.fr/2026/03/al…
#Alternance #Communication #Recrutement #RH @GRDF @castoretpollux_
Matthieu Lamoureux retweeted
Pepsi’s latest commercial features a polar bear, Coca-Cola’s most iconic mascot, "BREAKING FREE" from the category leader.
This is easily one of the boldest moves of Super Bowl LX, and a fun new chapter in a decades-long saga.
#SuperBowl #SBLX @pepsi @BBDOWorldwide
Matthieu Lamoureux retweeted
Super Bowl 2026 🏈🔥
- The 14 Must See Commercials
- The 7 Key marketing Trends
llllitl.fr/2026/02/super-bow…
#SuperBowl #SBLX
Matthieu Lamoureux retweeted
This amazing, super-cute Christmas commercial from Intermarché, the French supermarket, is going viral worldwide. 🐺🥕
60 craftspeople worked on this animation masterpiece for nearly a year, and it has now reached 600M views. @intermarche @Illogic_Studios @Romance_Agency
Matthieu Lamoureux retweeted
My goodness this is so lovely. 😭😫
John Lewis’ 2025 Christmas advert is here! 🎄
This year, it tells a heartwarming story about a father and his teenage son (set to a 90s club anthem!). ✨
#Christmas #Advertising @JohnLewisRetail
Matthieu Lamoureux retweeted
Played my emotions like a fiddle.
Fathers and sons. Men and ageing. Plus Alison Limerick.
Hope Starmer asks for it to be shown in schools.
John Lewis’ 2025 Christmas advert is here! 🎄
This year, it tells a heartwarming story about a father and his teenage son (set to a 90s club anthem!). ✨
#Christmas #Advertising @JohnLewisRetail
Matthieu Lamoureux retweeted
This is SO good. It's nice to see positive relationships between a father & son showcased.
Definitely got me choked up! You give up a lot, being a parent, and it is absolutely worth it.
John Lewis’ 2025 Christmas advert is here! 🎄
This year, it tells a heartwarming story about a father and his teenage son (set to a 90s club anthem!). ✨
#Christmas #Advertising @JohnLewisRetail