@LRWonline

LRW is now Material. Follow us @material_tweets for more and experience the #MaterialDifference.

 Los Angeles, CA
materialplus.io/?utm_source=twitter&utm_medium=organicsocial&utm_campaign=social-learn-m
Joined April 2012
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  • Followers4.3K
9.4KMedia
Welcome to our Brand. New. Day. LRW is now Material. It's time to go make a Material difference together. For more, follow us at @Material_Tweets and check out our website to learn more. materialplus.io
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How you talk about #brand and products, and to whom is informed by Person- and Occasion-level #segmentation. bit.ly/3FbbloP
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We had a great time representing Material at The #QuirksEvent NYC! Our speakers Chris Elsbury, Natasha Stevens, and Lauren Murphy (who presented with Julie Hermann from @ultabeauty, who was remote) loved sharing how to use insights to make change in any organization. @QuirksMR
Chris Elsbury and Natasha Stevens on the Quirk's Stage for their talk, What It Takes to Build a World Class Brand Insights Program. The Quirk's podium is on their left and the deck's cover slide is on their right.

ALT Chris Elsbury and Natasha Stevens on the Quirk's Stage for their talk, What It Takes to Build a World Class Brand Insights Program. The Quirk's podium is on their left and the deck's cover slide is on their right.

Lauren Murphy standing at the podium for her talk, The Beauty of Insights: Leveraging Habit Formation Research to Fuel Business Impact. The podium reads The Quirk's Event with the Quirk's logo.

ALT Lauren Murphy standing at the podium for her talk, The Beauty of Insights: Leveraging Habit Formation Research to Fuel Business Impact. The podium reads The Quirk's Event with the Quirk's logo.

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Our very own Kiva Wilson will be speaking next Tuesday at @3percentconf. Join us in celebrating a Decade of Difference Nov 2-3: bit.ly/3BpRkZj
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We're excited to share an example of Material’s success at the upcoming #QuirksEvent! This session spotlights our team's work to upgrade an iconic brand’s existing brand tracking program and make it a source of strategic decisions. Join us here: bit.ly/3pXsqP1
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Join us at the #QuirksEvent! Julie Hermann at Ulta Beauty and Lauren Murphy at Material will share how Ulta Beauty used behavior-driven insights to navigate a disrupted landscape and inform the retailer’s long-term business strategy. Register now: bit.ly/2XQF3zv
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Don’t miss Material’s Collette Eccleston and Kiva R. Wilson in our next session of the Marketing Strategy Summit to learn DEI strategies that will not only improve CX for your customers, but create a more equitable experience for employees as well. bit.ly/3BWCURT
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How do you accurately assess the quality of your global segmentation study? Chief Research Officer Hilary DeCamp lays down the essential criteria to follow. bit.ly/3oXz2vY
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Now more than ever, our marketing and communications content must be empathetic to what our audiences want—and what they need. Learn how you can use brand insights to design campaigns that engage your customers and drive loyalty and connection: bit.ly/3iTn0Qx
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Tune in for our next session of The Marketing Strategy Summit this Tuesday with Alan Magee and Candice Garcia who will discuss the incredible results from Material's digital transformation work with Church's Chicken. Registration is free 👉 bit.ly/2ZgnBVz
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LRW is now Material retweeted
Hilary DeCamp@DecampHilary16 Sep 2021
#MRX #segmentation is a case of buyer beware. How can you protect yourself from deploying a poorly defined global segmentation?lrwonline.com/perspective/fi…

Finished Your Global Segmentation? Watch Out for These Red Flags

Look out for these 3 pitfalls after a global segmentation; it could mean the difference between data that is or isn't statistically sound.

materialplus.io
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Is your segmentation being underutilized even though the research and framework are solid? Chief Research Officer Hilary DeCamp explains why that might be and what to do about it: bit.ly/2XmGUvW
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Join us this coming Tuesday for the first session of the Marketing Strategy Summit with CEO & Founder of Stagger, Chrissy Cowdrey in conversation with Amy Balliet. Register here: bit.ly/2XiIpeh
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We’re thrilled to be finalists for this year’s @QuirksMR Supplier of the Year Award! This award recognizes insights leaders who are making outstanding contributions to the success of brands. You can view the full list of awards and finalists here: bit.ly/3yYYmTZ
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The Marketing Strategy Summit features weekly conversations with thought leaders in #marketing & #communications. Learn how to: ✅ Build a mission-driven brand ✅ Optimize your visual content ✅ Design empathetic comms campaigns Register for free: bit.ly/3Dzg7MQ
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Does your segmentation have one of these three red flags? If so, it might not be statistically sound. Chief Research Officer Hilary DeCamp shares how you can check for data quality: bit.ly/2XY5Tp3
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We’re proud to announce that Material was named a Strong Performer in the Forrester WaveTM: Loyalty Service Providers, Q3 2021. Click the link to read the report to learn more about Material’s approach to #loyalty. bit.ly/3DbFpk5
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Congrats to Monica Belmaña on the Behavioral Science team! She participated in Greenbooks’ Leadership Lab. The program culminated with trainees pitching a business idea, and Monica’s was one of the top 5 out of over 60 pitches! We’re thrilled to celebrate this success with you.
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Occasion segmentation will help you know when to invest your resources in differentiating your products vs. showcasing consistencies across your portfolio. bit.ly/2WwqbW7
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Unsure if you should take your brand tracker out to bid? It might be time to if you are having any of these key brand tracking issues. bit.ly/3rDgosR
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