Helping business leaders replace scattered priorities with deliberate, customer-centric strategy, so they can focus on what matters, mobilize their organization
Austin, TX - 512.681.8800
Joined January 2009
- Tweets96.2K
- Following2.4K
- Followers3.6K
- Likes19.1K
Pinned Tweet
We made a change. @lauravem is now @VisionEdgeMktg. Same content, just upgrading the profile.
Growth isn't about how much your company can do. It's about knowing what is worth doing. 🎯 TY @ExecsDiary for featuring my work on eliminating "#random acts" and turning #customervalue into business results!
📖 executivesdiary.com/2026/10/…
#Leadership #B2BGrowth #Strategy #KPIs
Laura Patterson retweeted
Leadership doesn’t have to be a lonely journey. Peer forums provide trusted perspectives, accountability, and shared experiences that help leaders make better decisions and grow with confidence.
@gargashutosh
Laura Patterson retweeted
When choosing a #learning platform, how does vendor management shape your success?
I started in #LMS sales, so I see buyer + seller POVs. Now I'm spilling secrets about how to get better outcomes by managing vendors more effectively➡️ talentedlearning.com/vendor-…
#learningtech #b2b
ALT When choosing a #learning platform, how does vendor management shape your success? I started in #LMS sales, so I see buyer + seller POVs. Now I'm spilling secrets about how to get better outcomes by managing vendors more effectively➡️ https://talentedlearning.com/vendor-management-insider-tips-lms-selection-success #learningtech #b2b
Laura Patterson retweeted
Top #Marketing #AI News Stories today via @WSJ @TechTargetNews @NVIDIAAI @Omnicom @CNBC @FinancialReview @MediaPost @stagwell @harvey @Forbes and more.
marketingtech.ai/news/top-ma…
Stop adding #metrics. Start finding signal. 🚦
Over-measuring creates an illusion of control, slowing decisions and fragmenting alignment.
Read how leaders can distinguish signal from noise and build #board confidence: linkedin.com/pulse/stop-addi…
#Leadership #Strategy #KPIs
True differentiation comes from what your customers experience. In our latest episode, John Shegda, CTO of @KMMGroupLtd, joins me to share how deliberate operating choices drive real #B2B #growth:
📖 Listen & read the full key takeaways here: laurapatterson.co/2026/10/06…
Laura Patterson retweeted
Do your enterprise #learning programs rely on multiple systems + tools? Most do. But that doesn't make it a coherent #ecosystem. Find out how to assess tech stack maturity:
"Your #LMS is Not Your Learning Ecosystem: Why Infrastructure Maturity Matters"➡️ talentedlearning.com/your-lm…
ALT Do your enterprise #learning programs rely on multiple systems + tools? Most do. But that doesn't make it a coherent #ecosystem. Find out how to assess tech stack maturity: "Your #LMS is Not Your Learning Ecosystem: Why Infrastructure Maturity Matters"➡️ https://talentedlearning.com/your-lms-is-not-your-learning-ecosystem/
Laura Patterson retweeted
The 13 next big things in applied #AI for 2026 fastcompany.com/91609818/app…
Laura Patterson retweeted
Newfold Digital CEO Sachin Puri shares how #AI search changes websites, why crawls differ from referrals, and what businesses should measure beyond traffic. searchenginejournal.com/ai-s… via @lorenbaker, @sejournal
Laura Patterson retweeted
Enterprises are rapidly adding AI agents across platforms 💻
This is creating overlapping orchestration layers and governance gaps.
Learn how CIOs can establish a structured, trusted approach in this webinar: gtnr.it/4hnNusz
From selling chocolates at age 9 to advising B2B leaders on customer-centric growth! 🍫➡️📈
I joined Charles Cormier on the CEO Wisdom Podcast to discuss & we had a great chat about: #Customervalue, #AI and Human Capital, #B2B #Strategy
🎧youtube.com/watch?v=ma7OxAvr…
More dashboards do not create more accountability.
Visibility ≠ #accountability.
#Measurement ≠ management.
Reporting ≠ #governance.
If a metric cannot answer, “What will we do differently if this changes?” it is reporting, not a decision tool.
linkedin.com/pulse/decision-…
Is your mid-market business operating without an #advisoryboard? heck out the conversation with guest Tiffany Olson of @CastleBio, who shares how independent advisors help #CEOs use a data-driven strategy to achieve #growth.👇youtu.be/N0x6Cpy51gAsi=gcOKX…
