@LeakyPaywall

Leaky Paywall helps over 1000 news and magazine publishers build their email list, convert paid subscriptions, and create new digital products.

leakypaywall.com/
Joined November 2021
  • Tweets217
  • Following41
  • Followers22
96Media
Two 23-year-olds built Argentina’s #1 news app using AI to scrape publishers’ headlines. AI isn’t just taking your clicks. It’s building competitors from your content. A registration wall blocks bots. paywallpodcast.​com/ #AI #AIScraping #Paywall #RegistrationWall
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5 Things a Registration Wall Does That a Pop-Up Can’t leakypaywall.​com/free-registration-wall/ @LeakyPaywall #EmailMarketing #UserRegistration #LeadGeneration #DigitalMarketing #MarketingStrategy
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Are your paid subs flatlining? Rate yourself with our free Subscription Scorecard. Answer a few questions about your site and in 3 minutes you get a score out of 100, your email capture rate, and the first thing to fix. Try it free -> leakypaywall.​com/subscription-scorecard/
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Your subscriber thinks, “My wife would like this too.” With only single seats, she borrows the login. With a family plan, they upgrade. Family plans convert. Add one. More on the podcast: bit.​ly/4im6B6c #Subscriptions #FamilyPlan #Paywall
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How Many Devices Should One Subscription Allow? leakypaywall.​com/subscription-device-limit/ @LeakyPaywall #SubscriptionModels #PasswordSharing #DigitalContent #RevenueStreams #LoginLimits
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Subscription Scorecard: See where your subscriptions stand against 500 of our publishers. You get your email capture rate, the emails you’re not capturing every month, and what to do to jumpstart subscription growth. Try for Free -> leakypaywall.​com/subscription-scorecard/
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Your login page can sell. North Shore magazine added one line to its login page. It became one of their top sources of paid conversions. Blog: bit.​ly/4rRa6oz Episode: bit.​ly/3TclGxJ #SubscriptionGrowth #PaywallStrategy #PublisherTips #ReaderRevenue
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How The Independent Builds Its Membership Tiers, and the Version Your Site Can Copy leakypaywall.​com/independent-membership-tiers/ @LeakyPaywall #MembershipModel #Subscriptions #DigitalMarketing #WordPress #ContentStrategy
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Readers don't pay for plans. They pay for what the plans do for them. Lead your subscribe page with the benefit, then cut the menu, ads, and extra links. Full episode: bit.​ly/3TclGxJ #SubscriptionPage #DigitalPublishing #PaywallStrategy #PublisherTips #Conversion
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Selling the Benefits, Not the Access: How to Fix Your Subscription Page leakypaywall.com/subscriptio… @LeakyPaywall #SubscriptionMarketing #DigitalPublishing #ContentStrategy #PaywallSolutions #AudienceGrowth

Selling the Benefits, Not the Access: How to Fix Your Subscription Page - Leaky Paywall

Nobody pays for unlimited access. Rewrite your subscription page around benefits, write the copy with AI, and set up pricing cards that convert.

leakypaywall.com
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One viral story, 20K page views, 200 new signups. The move: lock the story behind free registration instead of a sidebar widget. Free content, but you get their email. bit.ly/3UoqiB7?utm_source=dl… #RegistrationWall #NewsletterGrowth #AudienceGrowth
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Is your print magazine the product? Cut print thinking you'll simplify, and you might be cutting the thing readers pay for. Full breakdown: bit.ly/3UoqiB7?utm_source=dl… #PrintMedia #DigitalPublishing #PublishingStrategy
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First-Party Data Is Worth 25-40% More CPM. Here’s How to Capture It leakypaywall.com/first-party… @LeakyPaywall #FirstPartyData #MarketingStrategy #Advertising #CPM #DataAnalytics

First-Party Data Is Worth 25-40% More CPM. Here's How to Capture It - Leaky Paywall

Identified readers earn 25-40% higher CPMs and 2x the fill rate. Here's what first-party data is really worth, and how to capture more of it.

leakypaywall.com
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Your newsletter shows up in your reader's inbox every week. That's why it becomes the product the moment you cut back on print. bit.ly/3UoqiB7?utm_source=dl… #Newsletter #DigitalPublishing #PrintPublishing #PrinttoDigital
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Your Login Page Is Your Best Subscription Sales Page leakypaywall.com/login-page-… @LeakyPaywall #SubscriptionSales #LoginPage #DigitalMarketing #RevenueGrowth #ContentStrategy

Your Login Page Is Your Best Subscription Sales Page - Leaky Paywall

Northshore Magazine's login page became their top subscription revenue source in 30 days. Here are the three copy changes and the UTM tag that did it.

leakypaywall.com
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Build the wall to grow the list. Use the newsletter to make the list worth having. See more - leakypaywall.com #PublisherFlywheel #DigitalPublishing #NewsletterGrowth #MediaStrategy #AudienceBuilding
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Is Your Paywall Invisible? leakypaywall.com/is-your-pay… @LeakyPaywall #Paywall #DigitalContent #OnlinePublishing #ReaderEngagement #ContentStrategy

Is Your Paywall Invisible? - Leaky Paywall

Most readers view just 1.7 articles per session. Here's the meter math behind the one-and-one framework, and why looser meters go unseen.

leakypaywall.com
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Your flipbook isn't growing your traffic. It's costing you. Get your PDF archive onto the web as real articles instead. Evergreen content becomes forever traffic. Full episode: bit.ly/3UoqiB7?utm_source=dl… #FlipBook #PrintToDigital #PublisherTips
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Should You Stop Printing? A Decision Path for Publishers leakypaywall.com/should-you-… @LeakyPaywall #Publishing #PrintMedia #PublishingIndustry #DecisionMaking #MediaStrategy

Should You Stop Printing? A Decision Path for Publishers - Leaky Paywall

Should you stop printing? See how three publishers decided to stop, shrink their print run, or raise prices, and what happened after.

leakypaywall.com
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Your Popup Isn’t Broken. It’s Just the Wrong Tool. leakypaywall.com/newsletter-… @LeakyPaywall #NewsletterMarketing #DigitalMarketing #ConversionRateOptimization #Publishing #MarketingStrategy

Your Popup Isn't Broken. It's Just the Wrong Tool. - Leaky Paywall

Newsletter popups convert 0.9% on average for publishers. Here's why that's not a fixable problem, and what actually works instead

leakypaywall.com
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