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Content experts, creating inspiring conversations. Sister brand Nurture Network building inclusive communities https://teapawt.org/t.co/eAoRfKRJjO

London, England
Joined May 2018
Photo by Lemon Quarters Squared (@LemonQuarters)Photo by Lemon Quarters Squared (@LemonQuarters)Photo by Lemon Quarters Squared (@LemonQuarters)Photo by Lemon Quarters Squared (@LemonQuarters)Photo by Lemon Quarters Squared (@LemonQuarters)Photo by Lemon Quarters Squared (@LemonQuarters)Photo by Lemon Quarters Squared (@LemonQuarters)Photo by Lemon Quarters Squared (@LemonQuarters)
Lemon Quarters Squared retweeted
A big bias that holds people back: Addition bias The tendency to ADD when faced with a problem. We add people, processes, actions, slack channels. But it's a trap. Subtract for success. Do less. Cut things out. Make space for greatness.
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Pinterest founder Ben Silbermann: “It can take a really, really long time to build things that are worthwhile.” “In March 2010, we launched Pinterest and were at 3,000 accounts. And that wouldn’t have been so bad if we hadn’t started building Pinterest in November 2009. And that wouldn’t have been so bad if I hadn’t left my job to start a company in May 2008.”
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Lemon Quarters Squared retweeted
The Reddit IPO & partnership with Google has a lot of people talking. Here’s my favorite marketing use case for Reddit that many overlook:
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Naval Ravikant shares the most valuable advice he’s received When asked about the best advice he’s ever received, @naval says he first ignored it. “It's the same [piece of advice] that everyone who's been in the business for a long time and has a lot of gray hairs tells you… whether it's Warren Buffett telling you about public investing or whether it's an experienced venture capitalist telling you about private investing… They'll all tell you, ‘It’s the people, stupid.’” There are three qualities to look for in a partner: intelligence, energy, and integrity. “You need all three. You can't compromise on any one of them. Otherwise, you'll end up with either someone who's not smart (which does you no good) or someone who's not hardworking (which also does you no good) or the worst case is you end up with a smart, hardworking crook who ends up working against your interests…”
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Lemon Quarters Squared retweeted
Brian Chesky on how to build strong cofounder relationships “We [Airbnb cofounders] had a rule. The rule was that winning an argument was never more important than preserving the relationship. And the reason that's important is because if you start a company, you're going to have to debate a hundred thousand things... so no one argument can be the thing. There has to be this larger sense that we're a band.” @bchesky likens strong relationships to exercise. “I think you gotta really work hard at the relationship, almost like exercising. If you don't keep exercising, you get out of shape. We worked really, really hard. And one of the things we did in 2009 is we said every single Sunday we're gonna meet, no matter how busy we get, and to this day, we still do those calls.” Constant contact, connection, and respect are critical. “I think a lot of human connection requires constant contact, constant connection, a deep sense of respect, a sense that I'm only here because of them, a sense of humility and gratitude, and a sense that I'm never going to try to win. Because if I win alone, I'm not going very far.” Follow @startuparchive_ for more tactical startup advice!
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Really good to see @EveningStandard launching ScaleUp Standard, "a dedicated resource for empowering scale-up businesses", set to launch next week under the watchful eye of @lucytobin #ScaleUpStandard (cc @scaleupinst @scoutu)
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Every business starts with a story It's how you attract & coordinate resources and galvanize them into action Strong stories give young companies more credit for what they could do than what they've done to date But at some point the numbers have to catch up with the narrative
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Lemon Quarters Squared retweeted
One of the biggest mistakes SaaS marketers make is assuming that: Content Marketing = Blog Posts Thats like saying: Investing = Stocks It’s not that simple. Content marketing has some similarities to investing.
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Sustainability terms can be confusing. From net zero to carbon neutral, here are some key terms you should be aware of. Swipe to learn more and visit our Green Decoder to get to grips with carbon jargon. #GreenToGrow

Lemon Quarters Squared retweeted
Women Who Rebrand podcast are looking for new creatives to join season two. Vacancies include paid and volunteered based roles (dependant on experience): •Podcast Co-Host •Social Media Assistant •Blogger For more information including how to apply: saretafontaine.com/vacancies…
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Lemon Quarters Squared retweeted
"Going green is expensive." But is it really? @GuardianLabs debunks 5 common business sustainability myths. theguardian.com/green-to-gro…
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Sustainability isn't a choice anymore. New way is the way as the consumers of tomorrow are sustainability led, says Laura Crawford, CEO of @mama_bamboo Watch our webinar to see how other businesses are making the most of #sustainability♻ 🔗 bit.ly/38KqceZ #NetZero
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Lemon Quarters Squared retweeted
Simple and sustainable switches is where it starts. Improving your business' environmental impact doesn't have to be difficult. Here are some tips that could help 👉 bit.ly/3nq9tSG
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Deadline: 22 April Journalist seeks haircare products for features ow.ly/Qvyh50IMGSJ #editorialrequest #journorequest #request
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Does consumer data back up brands' sustainable credentials? 🌍 51.5% say it's very important that brands have a positive environmental impact 🛑 62.5% would stop buying from a brand that greenwashes Here's our infographic with the latest US data ⬇️ askattest.com/blog/infograph…
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Lemon Quarters Squared retweeted
Are we at a turning point for sustainable finance? Join us as we discuss this and hear our latest data green payment trends with @LemonQuarters, @clim8invest & @ZigluMoney 🎟 askattest.com/events/empower…
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Replying to @LemonQuarters
@LemonQuarters we ran a webinar last year on the importance of SMEs finding their voice on social issues. We turned it into a podcast series. Check out the Find your Voice podcast lemonquarters.com/podcast/ #podcast #b2b #contentmarketing #findyourvoice
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Lemon Quarters Squared retweeted
#Book Twitter. I would love some recommendations about great women in business books. I loved @AnneBoden's fabulous book and need food for the inspiration train. @i_woodford @kalyeena @LemonQuarters Any suggestions gratefully received. #books #inspiration #womeninbusiness
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Lemon Quarters Squared retweeted
Know what you're getting yourself into. Find out how KYB software helps companies understand customers before it's too late. Attend this webinar live starting on 15 Jun, 2021 @ 12:30 BST 👉bit.ly/3bZ9cAB?utm_campaign=…
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