Mmuthomi Tonny

read the Orchid post, well written business news orchidshop.co.ke/journal

The best advertising is done by satisfied customers

Check out what we are building at orchidshop.co.ke

Many will disagree but marketing is the hardest skill of the modern world

Marketing and e-commerce are hard in Africa due to fragmented markets, high logistics and last-mile delivery costs, low trust in digital payment security, and poor ad monetization on social media. Dedicated creator-commerce tools like What we are building at Orchidshop.co.ke could shift this by enabling direct, performance-based affiliate earnings rather than relying on low regional ad payouts. However, their direct adoption in Africa remains limited by infrastructure gaps

Over the past several months, I've been building Orchid, an intelligent commerce platform designed to bring shoppers, creators and brands together in one connected ecosystem. Instead of relying on disconnected tools for discovery, partnerships and growth, Orchid is being built to make commerce more connected, intuitive and rewarding for everyone involved.

That moment someone asks, “Where did you get that dress, those trousers, or those shoes?” You’ve already influenced a purchase. Under our definition, you’re a creator. With Orchid, simply add that product to your storefront and share the link. If your recommendation leads to a sale, you earn a commission. You earn for your influence. Brands get sales and visibility without relying on expensive marketing. Everyone wins.

Let whoever think whatever, none of that shot is serious anyway