If you want to know why this World Cup is on Premier Sports and not the BBC - start here... The Premier League isn't just strangling rugby league - it's killing other parts of soccer, too. Bournemouth, with a stadium holding 11k in a city the size of Warrington, just beat AC Milan 3-0. That's Bournemouth, who have never won a major trophy but happened to win promotion in the year that the biggest TV deal in history kicked in and thus get £170m before a single fan buys a ticket. Bournemouth get 80% of their income from a TV deal they barely contribute to, and just 4% from their fans. For reference, that's half of the *entire* NRL revenue, just from TV, and five times the value of the Brisbane Broncos. That's AC Milan, the team of Maldini, Baresi, Kaka, van Basten, Rivera, Gullit and Rijkaard. They get half what Bournemouth get from TV - despite being one of the biggest clubs in the world with an average home attendance of 60k fans. Bournemouth beating Milan isn't a surprise. They were $2.10 (11/10) favourites before kick-off. Now remember that there's 19 other Bournemouths in the UK, each competing for attention, and this is what Super League is up against every single week for media spend and oxygen. The BBC shouldn't be driven by this - Lord Reith wants a word - but commercially, they are. They follow the clicks, and the money, like everyone else. Rugby league suffers. So does the rest of football. So does cricket, rugby union and anything else you might suggest.