Logo Design Quotes

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Design is not just what it looks like and feels like. Design is how it works.

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The alternative to #gooddesign is always #baddesign. There is no such thing as #nodesign.

A logo derives meaning from the quality of the thing it symbolizes, not the other way around.

Color does not add a pleasant quality to #design - it reinforces it.

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Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

#Simplicity is about subtracting the obvious and adding the meaningful.

There is no such thing as a boring project. There are only boring executions.

#Design everything on the assumption that people are not heartless or stupid but marvelously capable, given the chance.

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Styles come and go. Good #design is a language, not a style.

Make the invisible visible.

Do not seek praise. Seek criticism.

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#Design is thinking made visual.

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