🟦 Sokin makes its debut on the sleeve of Chelsea shirts.

The company recently announced a multi-year partnership with ManUtd as the club's Official Global Business Payment Solutions Partner. One of Sokin’s strategic goals for 2026 was to significantly expand its operations in North America, as well as in Asia, the ME, and South America

🟦 There has been a notable degree of churn in the sleeve sponsorship asset, with WhaleFin, BingX, Fever, Live Nation and FPT all appearing in the position over the past four seasons. The last long-term sponsor was Hyundai. ◾WhaleFin ◾BingX ◾Fever ◾LiveNation ◾FPT ◾Sokin🆕

🚨Chelsea has announced a multi-year partnership with Sokin - a global firm operating in the embedded finance & payments sector - which will become the club’s sleeve sponsor. Sokin will be named a Principal Partner and Official Business Payments and FX Partner of CFC & CFC Women.

Newcastle United has agreed a multi-year partnership with Corpay, Inc., a global leader in foreign exchange (FX) and international corporate payments. The deal names Corpay’s Cross-Border business as the club’s Official FX and Cross-Border Payments Partner.

Chelsea's partnership with GAC marks another step in the Chinese automaker's expansion into the European market. In previous years, Chelsea held negotiations with Chery International regarding a sleeve sponsorship deal, but without success.

Igaming operator DAZN Bet has become the official betting partner of Spanish football club Atlético Madrid in Spain through a new partnership. The multi-year deal will entail the creation of exclusive initiatives, content and experiences for fans.

IREN has officially become a sponsor of Real Madrid. The Madrid-based club has announced that a company in the AI cloud and data center sector - founded in Australia and listed on the Nasdaq - will become its "Official AI Cloud Partner."

Spanish low-cost Vueling has renewed its sponsorship of LaLiga outfit Athletic Club until 2030, with the Spanish airline's logo moving from the shorts to the sleeve of the men's first-team match shirt.

EXCLUSIVE: Manchester United has issued a request for proposals to develop the commercial plan for its new stadium and potentially sell the naming rights to the venue sportbusiness.com/news/exclu…

🌐 Sponsors origin 🟦 Manchester City 🇦🇪 Etihad Airways ✈️ 🇩🇪 PUMA 👕 🇨🇳🇸🇨 OKX 🇯🇵 Asahi Super Dry 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Revolut 🇨🇳 BYD 🟦 PSG 🇶🇦 Qatar Airways ✈️ 🇺🇸 Nike/Jordan Brand 👕 🇦🇪 Beyond Developments 🇩🇪 Snipes 🇫🇷 ALL Accor 🇷🇼 Visit Rwanda

🚨 The agreement between PSG and the Qatar Tourism Authority from 2011 to 2018 was worth between €100m and €200m annually. Independent valuations conducted by the agencies Repucom and Octagon estimated the value of the contract at €2.78m per year.

🧵Sponsorship income: 🟦 Manchester City €298m 🟦 PSG €199m Today sees a clash between clubs owned by individuals from the Persian Gulf 🇦🇪 🇶🇦 region who built their commercial might in a similar fashion. Both their current and historical figures are impressive,