I build websites for Startups | https://xitter.cf/t.co/wovfCF3Oma
Joined August 2026
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Introducing Luca Studio.
We build websites for businesses that are built to convert. Opening limited slots for client work next week.
If you're looking to build a cool product demo, or get put together a show-reel for your site. Give Raylight a look. Diggin it thus far
raylight.app/
Your portfolio will follow you throughout your career. You’ll give it heaps of attention while interviewing and will often abandon it when your day job is going well.
During those interview stages, designers (myself included) will spend too much time “making it just right.”
We’ll tell ourselves things:
”Just a few nicer mockups, then I would have got that offer.”
”They said they wanted to see more process, I should add some exposition.”
The way you can tell if your web portfolio is good enough is:
If you get your portfolio:
in front of another humans eyes,for a job you are qualified for,and they consistently move you on to the next interview round, it’s good enough.
(to be clear this would be the stage right before the phone screen round)
or other designers compliment you on your portfolio unprompted
Your web portfolio is just one step in the sales funnel. If you’re already acing that stage then your efforts could be better allocated toward improving other areas.
I keep seeing posts from designers that goes like:
"AI doesn't have taste so I'm safe."
It's perhaps the weakest moat you can have.
Every designer now has the same easy access to libraries, that can make a half decent UI.
So what CAN you do?
Need a design system for your next project?
1. ui.shadcn.com/
2. ant.design/
3. chakra-ui.com/
4.mantine.dev/
With the AI vibecode boom, I see many folks pushing for hard-coded sites.
It's fine for small biz and 1 man shops, but as soon as you bring in slightly less technical people it's a mess.
Every biz. / marketing update now goes though the eng. team who despise every moment.
Crazy, that in 2026, product designers still don't understand they need two portfolios.
1. Your Public website:
This is what you share in your job application. Its purpose is to catch the attention of recruiters and hiring managers and get them to say: "yea, I want to talk with this person". Focus on the polish and visuals. Your case studies should be very skimmable since hiring managers spend about 20-40 seconds on average on a site.
2. Your Figma / Powerpoint / Keynote:
As soon as a company responds to your application to show interest, then switch to the presentation format for all subsequent rounds. Your goal here is to dive deep and show that you can well.. design! This is the place to focus on success metrics, prototypes, compromises, tradeoffs. (using this format is preferred here because it accompanies your talk track much better)
Building a Product Design portfolio template for Framer.
I find that recruiters never use any type of embedded "Contact" form on your site. Just email. So why not make it easy for them?
One of the biggest mistakes that I've seen bite founders down the line is trying to homebrew their own design system.
Just use ui.shadcn.com/ for free. And every designer and dev who joins your team will thank you.
Founders you ever been featured on the "New Links" page of HackerNews? 😅
youtube.com/watch?v=KjbQU6Lm…
The "personal" part of your portfolio is just an opportunity to sell yourself based on past successes.
Highlighting work with clients (like here) is a great way to give recruiters the info they need, outside of your portfolio pieces.
I hear potential founders say all the time:
"I have an idea but there's someone already doing it."
Perfect. If there are already competitors in your space that's actually a good sign that there could be demand for your product.
