MASS Analytics (@MASS_Analytics) header
MASS Analytics (@MASS_Analytics) profile picture

Helping marketing leaders prove what's actually driving growth. Marketing Mix Modeling, built for clarity, not black boxes.

London, UK
Joined May 2015
Photo by MASS Analytics (@MASS_Analytics)Photo by MASS Analytics (@MASS_Analytics)Photo by MASS Analytics (@MASS_Analytics)Photo by MASS Analytics (@MASS_Analytics)Photo by MASS Analytics (@MASS_Analytics)Photo by MASS Analytics (@MASS_Analytics)Photo by MASS Analytics (@MASS_Analytics)Photo by MASS Analytics (@MASS_Analytics)Photo by MASS Analytics (@MASS_Analytics)Photo by MASS Analytics (@MASS_Analytics)
"I keep seeing the same mistake when brands move Marketing Mix Modeling in-house. They treat it like a project with an end date, not a capability they have to keep feeding. A model built once and left alone goes stale within a few quarters."
1
36
Marketing Mix Modeling is hard without the right tools. Try out MassTer, and see how much easier it gets! Download the free trial now πŸ‘‰bit.ly/3Q6Nlv4
79
Ditch the guesswork! MMM analyzes revenue drivers, optimizes marketing spend, and forecasts success. Learn how. Download the MMM guide and learn more! πŸ‘‰ bit.ly/3T3LLN0 #marketingmixmodeling #marketing #business #dataanalysis #ROI
1
60
One of the things you should consider when moving your MMM fully or partially In-House is Efficient and long-term term capability building which we tried to replicate by using the BOT Framework. If you'd like to know more, watch this video πŸ‘‰ bit.ly/45wIgkz
43
Ever wished you had an MMM whisperer in your corner? We're the next best thing! ⭐ Our guide gives you clear insights and actionable tips to make your campaigns sing. No jargon, just the result πŸ‘‰ bit.ly/3T3LLN0 #marketingmixmodeling #marketingmeasurement #guide
37
Read more about the different techniques used in Marketing Mix Modeling across various industries πŸ‘‰πŸ» bit.ly/3SuQTsS #marketing #measurement #regression #industry #analytics #massanaltics #industrychallenges
1
1
34
Ever wished you had an MMM whisperer in your corner? We're the next best thing! Our guide gives you clear insights and actionable tips to make your campaigns sing. No jargon, just the result πŸ‘‰ bit.ly/3T3LLN0
24
πŸš€ Our free #Beginner #MarketingMixModeling #udemy course aims to bridge the gap between theory and practice in MMM, by offering a hands-on project, with data and solutions included. Access it here πŸ‘‰ bit.ly/3Ij98vQ
1
53
We had to hop on this trend, swipe right to learn about our world as data analysts πŸ“ˆ Join our team πŸ‘‰ bit.ly/3V3ptf6 hashtag#dataanalytics hashtag#trend hashtag#marketingmixmodeling hashtag#dataanalyst
22
MMM allows you to gain valuable insights, from understanding regional trends to how different media channels work together, and even track brand health. This makes it a powerful tool for businesses of all sizes. Read the Full Article here πŸ‘‰ bit.ly/3P9PplH
23
Whether it’s MMM in-housing, managed services, or technology, we offer diverse and flexible solutions at every stage of your marketing mix modeling journey πŸš€ Visit our website πŸ‘‰ mass-analytics.com to partner with us!
20
Discover the Journey of a Marketing Mix Modeling Project πŸš€ If you'd like to know more about the MMM workflow, watch our Masterclass about Marketing Mix Modeling Workflow πŸ‘‰πŸ» bit.ly/3P710Cg #marketingmixmodeling #mmm #workflow #datanalytics
1
1
23
Read more about the different techniques used in Marketing Mix Modeling across various industries πŸ‘‰πŸ» bit.ly/3SuQTsS hashtag#marketing hashtag#measurement hashtag#regression hashtag#industry hashtag#analytics hashtag#massanaltics hashtag#industrychallenges
11
The One Where Your Clients "Oh. My. God" Your Presentation! Get the full story and the expert tips in the full article πŸ‘‰ bit.ly/42SY69C
10
Ever wished you had an MMM whisperer in your corner? We're the next best thing! Our guide gives you clear insights and actionable tips to make your campaigns sing. No jargon, just the result πŸ‘‰ bit.ly/3T3LLN0 #marketingmixmodeling #marketingmeasurement
19
Our team is passionate about making a difference, and the numbers speak for themselves. Partner with us and take your marketing to the next level. Reach out to one of our experts today! πŸ‘‰ bit.ly/3pcQChF #MASSAnalytics #MarketingAnalytics #AnalyticsExperts
17
12% growth in subscribers! MASS Analytics saved Tree Bank from losing customers with data-driven marketing. Watch the animated story! πŸ‘‰bit.ly/4bx8jfB
17
πŸ“Š Boost your Marketing ROI using MassTer! A reliable marketing measurement tool strikes the perfect balance between automation and flexibility. πŸ‘‰ bit.ly/48ZedVr
1
15
Preparing data is the most time-consuming step of a marketing mix modeling project. Incompatible file formats across media channels, missing values... But with MassFeeds, you can automate all of that away! Download the full Factsheet here πŸ‘‰bit.ly/47I9kP3
1
19
We've gathered the most common mistakes to avoid in Marketing Mix Modeling to save you time and perfect your model πŸ“ˆ Learn more by reading this article πŸ‘‰πŸ» bit.ly/3N3G9ya
1
15