Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product. - @elonmusk

Really pay attention to negative feedback and solicit it, particularly from friends. … Hardly anyone does that, and it’s incredibly helpful. - @elonmusk

The first step is to establish that something is possible; then probability will occur. - @elonmusk

You need to have an environment that tries to protect little companies and help them get bigger. - @elonmusk

I’ve actually made a prediction that within 30 years a majority of new cars made in the United States will be electric. And I don’t mean hybrid, I mean fully electric. - @elonmusk

I don’t think it’s a good idea to plan to sell a company. - @elonmusk

I want to be able to think about the future and feel good about that — that we’re doing what we can to have the future be as good as possible, to be inspired by what is likely to happen, and to look forward to the next day - @elonmusk

When somebody has a breakthrough innovation, it is rarely one little thing. - @elonmusk

The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design. - @elonmusk

You have to say, ‘Well, why did it succeed where others did not?' - @elonmusk

I could either watch it happen or be a part of it. - @elonmusk

Failure is essentially irrelevant unless it is catastrophic - @elonmusk

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product. - @elonmusk

I would like to die on Mars Just not on impact - @elonmusk

If humanity doesn’t land on Mars in my lifetime, I would be very disappointed - @elonmusk

I would like to die on Mars. Just not on impact - @elonmusk

To be clear, I strongly believe in crypto, but it can’t drive a massive increase in fossil fuel use, especially coal - @elonmusk

If humanity doesn't land on Mars in my lifetime, I would be very disappointed - @elonmusk

I don’t create companies for the sake of creating companies, but to get things done. - @elonmusk

I say something, and then it usually happens. Maybe not on schedule, but it usually happens. - @elonmusk