Make It Happen

Marketing. Sales. Agencies. Freelancers. AI. More people and tools can create content for your brand than ever before. So how do you keep it all looking and sounding like you? Good brand guidelines help. Here’s what they should actually do in 2026: mih.com.au/brand-blog/brand-…

How many times have you come across a video on Instagram but didn’t watch it because you didn’t have headphones and there were no captions? Now, imagine a deaf person who lives this reality everyday. If you’re not inclusive, your marketing is missing out: mih.com.au/dei/what-does-dei…

Is B2B telemarketing making a comeback? Cold-calling success rates have risen from 2.3% to 2.7%, according to Cognism. But successful telemarketing is about more than making calls. We explore why human conversations still matter in 2026: mih.com.au/blog-lead-generat…

Sales + marketing = dream team? Not always! Disconnected systems, competing priorities and poor communication can get in the way. Here are 10 ways to get both teams working better together. mih.com.au/sales/10-ways-to-… #SalesAndMarketing #MarketingTips

Is your marketing delivering real value – or just more metrics? Our latest article looks at how to measure marketing ROI, tackle attribution and understand what's actually driving results. Because the percentage is only part of the story. mih.com.au/b2b/how-do-you-me…

In-person, virtual or hybrid? There’s no universally ‘right’ event format. Start with your audience, what you need them to do and the experience you want to create - then let the format follow. We explore how to choose: mih.com.au/blog-events/in-pe… #EventMarketing #B2B

A good marketing brief does more than tell your creative team what to make. It aligns objectives, audience and expectations before the work begins. Here are 5 practical steps to writing a better brief for your next B2B or NFP campaign: mih.com.au/b2b/why-a-marketi…

Your annual report can be more than a yearly round-up. With clever design, data visualisation and storytelling, it can showcase your impact, engage stakeholders and become a valuable marketing tool. 6 tips for giving yours an upgrade: mih.com.au/b2b/is-it-time-to…

Search is becoming more visual – and short-form video is increasingly part of the mix. So what does that mean for B2B brands and their content strategies? We unpack why video is on the rise – and in the rankings. Read the latest MIH blog: mih.com.au/video/short-but-s…

Are B2B events still worth the spend in 2026? Absolutely - if you choose the right event for the job and know what you need it to achieve. So, what actually makes an event worth the investment? Read our latest blog: mih.com.au/mih/are-b2b-event…

NFP marketing often means reaching very different audiences with limited time and budget. Our latest article looks at 3 practical ways to strengthen your marketing, build trust and make more of an impact in 2026. Read more: mih.com.au/marketing/nfp-mar…

GEO. AIO. AEO. WTH? If you’re trying to get your head around citations, AI overviews, and LLM visibility, our latest blog post will get you up to speed. mih.com.au/geo/everything-yo… #AISearch #GEO #SearchMarketing

You don't need more data. You need a better story. Numbers show what happened. Stories explain why it mattered. Quotes, case notes and observations are evidence too. Paired with the right metrics, they reveal the full impact funders want to see. mih.com.au/b2b/impact-report…

Every time someone lands on your homepage, they are doing a quick gut check, asking themselves “can I trust this organisation?” Ready for some practical ways to turn first impressions into lasting trust? Read the full article : mih.com.au/blog-digital-mark…

Think donor fatigue is the problem? Look deeper. People aren't giving less because they don't care. They're giving less because they're tired of being asked instead of invited to belong. What if your next campaign was an invitation? mih.com.au/fundraising/what-…

Remember 2020? DEI statements were everywhere. But how many organisations followed through? Four years later, many budgets have been cut, roles dissolved, and promises quietly shelved. Performative activism might win headlines, but it won't win trust: mih.com.au/dei/the-cost-of-t…

6 Need-to-Know Not-For-Profit Marketing Trends in 2026 : mih.com.au/not-for-profit/6-…

Research has proven time and again that DEI benefits your employee retention, job performance, and overall profits. Where does your business stand on inclusivity? #EthicalMarketing #DEI mih.com.au/dei/making-it-you…

Question for non profits: when was the last time you had a chat with your audience about your messaging? The things that take a brainstorm and turn it into an effective messaging framework are research, validation, and testing. mih.com.au/not-for-profit/me…

Every time you choose efficiency over originality, you teach your audience that you’re interchangeable. The riskiest thing you can do in marketing right now is sound like everyone else. Marketers love shortcuts. But shortcuts come with a hidden cost: mih.com.au/mih/ai-is-a-lose-…