You aren’t gonna miss a chance to get your new favorite jacket… are you? Pre-order window for our Mascot Bomber Collection closes tomorrow 🚨 Our bombers are the perfect fit for gameday and everyday: - premium satin body - quilted interior - front snaps/pockets Check out the full collection: nil.store/nil/collections/20…

The players lounge was buzzing today! Day 2 ✅ @Rally_House

From design to a new shirt in four hours 🤯 Our designer Chilly and @MSU_Football QB @alessiomilivoj1 go through the entire process @Rally_House | @MSUNILStore

The best at what they do! Finalists: Licensing Director of the Year (Group I) - Brian Hommel (LSU) - @eoz1068 (Michigan State) - @hestonhybarger (Purdue) - @jennmiller83 (West Virginia) - Jeri Thorpe (Arkansas) - @UConnTrademark (UConn) - @Lonnzy (Nebraska) - @MartinEKaufmann (Illinois) - @Rachel33Duffy (Syracuse) Vote: awards.nil.store/vote

We honor the best of the year at the 2026 NIL Store Awards! Finalists: Best School Activation - Michigan State: MSU Madness Custom Shirts - Syracuse: Otto the Orange NIL Merch Line - UCLA: WBB Dance Merch - VMI: Merch Supporting Elijah Brooks Vote: awards.nil.store/vote

The Top Searched Athletes on the NIL Store since the start of the NCAA Tournament: 1. Darius Acuff Jr 2. Braden Smith 3. Keaton Wagler 4. Azzi Fudd 5. Braylon Mullins 6. David Mirković 7. Tessa Johnson 8. Robbie Avila 9. Andrej Stojaković 10. Coen Carr

The Top Searched Athletes in the NIL Store after the first weekend of the tournament! 1. Braden Smith (Purdue) 2. Darius Acuff Jr. (Arkansas) 3. Azzi Fudd (UConn) 4. Robbie Avila (Saint Louis) 5. Tessa Johnson (South Carolina) 6. Sarah Strong (UConn) 7. Coen Carr (Michigan State) 8. Pryce Sandfort (Nebraska) 9. Keaton Wagler (Illinois) 10. Meleek Thomas (Arkansas) Check out our full report including top selling athletes and schools: nil.store/blogs/news/nil-sto…

Top Searched Athletes in the NIL Store after Day 1 of the Men's Tournament! 1. Robbie Avila 2. Darius Acuff Jr 3. Braden Smith 4. Tessa Johnson 5. Azzi Fudd 6. Pryce Sandfort 7. Keaton Wagler 8. Angela Dugalic 9. Meleek Thomas 10. Coen Carr

We 👀 you in the @MSUNILStore jersey, @ChristyWScott51! (Coen Carr is insane)

Some people pretend it’s just another Friday… We know better. March doesn’t wait 🏀 Get geared up for game day and shop our favorites!

The NIL Store's Top-Selling Programs of January! 1. Indiana FB 2. Illinois MBB 3. UConn WBB 4. Purdue MBB 5. Nebraska MBB 6. UCLA MBB 7. LSU WBB 8. Michigan State MBB 9. Marquette MBB 10. Iowa WBB

This is either a terrible idea… or the best one yet 😅 @stevenfarag We don’t have a trailer… or a printer… or even a route We do have a dream: bringing NIL merch directly to campuses across the country during March Madness Ep 1 - NIL Store Live: The Road to March Madness ⬇️

The NIL Store Top Earning Male Athletes of December! 🚂 Purdue dominates with 3 in the Top 10, led by Braden Smith at No. 1! ⚪️🔴 Indiana's Fernando Mendoza takes the top spot for college football 🟢 Michigan State's Coen Carr hits a career-high at No. 3

The Top Selling Athletes on the NIL Store last week 👀 1. Azzi Fudd 2. Braden Smith 3. Fernando Mendoza 4. Andrej Stojakovic 5. Coen Carr 6. Diego Pavia 7. Kiyan Anthony 8. Fletcher Loyer 9. Audi Crooks 10. Keaton Wagler

The Top-Selling Schools of November on the NIL Store! - UConn is at No. 1 for the third straight month. The Huskies have held the top spot for seven out of the last eight months. - Purdue jumps to its highest spot since November 2024 - The Big Ten dominates with 7 of top 10