I was born to die rich.
Los Angeles, CA
Joined August 2025
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Most tech companies are trapped in a toxic cycle: they have to steal your attention just to survive.
But Spotify recently did the exact opposite.
Spotify’s Co-President, Gustav Söderström, breaks down an "anti-engagement" decision they made that goes against the entire modern tech playbook.
When video podcasts started booming, Spotify naturally followed the trend. But they quickly noticed a problem.
Users, especially parents, felt like the unexpected video feeds were degrading their experience.
It felt less like high-value listening and more like mindless screen time.
A traditional social media platform would have doubled down on the video to keep eyes glued to the screen.
Instead, Spotify built a feature allowing users to turn off video completely.
They willingly took an engagement hit to protect user value.
The logic behind it is a masterclass in business models:
90% of Spotify's revenue comes from subscriptions, not ads.
If you run an ad-driven model, your only incentive is to maximize time spent at all costs.
But when users vote with their wallets every month, they don't pay for cheap engagement, they pay for long-term value.
When your business model aligns with the user’s actual well-being, you can afford to respect their time.
Micky retweeted
everybody puts out one launch video.
no.
launch it 10 times.
launch it 30 times.
launch it 100 times.
Micky retweeted
clippers make the world go round
collaboration > competition
clipping isn't some quick method
it's the future of paid media on the internet
> 41% of Gen Z uses social as their search engine
> LLM native ads are replacing SEO for GEO
> quality isn't enough, your brand needs to be posted 1000s of times a day
the mission is clear : make decentralized distribution mainstream
proud to build this with @youfadedwealth 🤝
Clippers make the world go round
We believe collaboration will always beat competition, especially when competition doesn't collaborate
Proud to work with all platforms @ContentRewards @LiveFrame @clipur
A couple weeks ago @danvsI said something to me that was fascinating
"It's about growing the pie bigger"
Right now Clipping is seen as a fringe marketing gimmick regurgitated by the internet for the 69th time
But it's actually much different than that
It's the future of paid media
TRILLIONS are evaporated annually on SEO, social media, and physical marketing campaigns
Yet...most builders torch their marketing budgets doing this...
When you understand that
> 41% of Gen Z uses social media as their default search engine
> LLM-native ads will replace SEO (it's already starting to)
> Quality is not enough, you need to be finding a way to get your brand posted on social media 100s of times per day
For me, the mission and vision is clear
Tell the story of decentralized social distribution on the internet and make it become way more mainstream than it currently is - because it has to
Micky retweeted
Democrats win the House and Senate and the first idea out the door is banning AI superintelligence
same day US stocks add $1.2 trillion
wall street must’ve already priced in the Trump veto
Micky retweeted
Unironically this is going to get them even more views and users
Worth it to get sued by LeBron James?
Time will tell
LeBron's camp is sending a cease and desist letter to this company, which used his likeness without permission, a spokesperson for James tells me.
Story to come @FOS.
Micky retweeted
focus on your superpower
not everyone can write articles
not everyone can make videos
sometimes you don't need more advice
you just need to do the work
Micky retweeted
stop thinking of marketing as "getting attention"
start thinking of it as renting distribution
when you run a clipping campaign with us you're not paying for content
you're paying for access to 13,000+ clippers who already have audiences on YouTube, TikTok, Instagram and X
1 campaign > 1 budget > 4 platforms > verified views only
🟦 the old model :
$10k a month to an agency, wait 3 weeks for 5 deliverables, pray they perform
🟦 the new model :
launch a campaign, clippers start creating within minutes, you only pay for views that actually happened
a live dashboard, so no more guessing, no more wasted budget
verified distribution under $1 CPM
the brands running the old model aren't wrong
they're just paying 10x more for the same result