Thunder Experience Cloud solves bad ads.
San Francisco, CA
Joined April 2009
- Tweets1.5K
- Following351
- Followers912
- Likes124
Thunder retweeted
Here's why #publishers will soon be waging a greater battle with privacy to build a sustainable #adsupportedbusiness. Know it all in this article by #KaMoLau, #COO of @MakeThunder mta.media/7s1hu @MarTechAdvisor
Thunder retweeted
[Blocking competitors from YouTube] increased the long-term value of Google by billions of dollars because it strengthened the company’s grip on advertising technology, according to O’Kelley. "That’s kind of how monopolies roll," he said.
bloomberg.com/news/articles/…
Thunder retweeted
It’s the crux of the question. Is owning analytics and ad serving helping them make more ad revenue on search and YouTube than they deserve to? Don’t marketers deserve an independent partner (maybe @MakeThunder?) instead of letting google grade their own homework?
Thunder retweeted
As The Feds Blaze A Trail On Differential #Privacy, Will Ad Tech Follow? bit.ly/2KRB5iV by @vkw, @MakeThunder
Thunder retweeted
People-Based Identity Finds Twice as Many Matches as Cookie- and Device-Based Measurements: @MakeThunder Study bit.ly/2DP7LoI
#identity #martech #adtech #customerdata
Thunder retweeted
Investment still going into independent ad servers as Thunder receives $6million. #adops @MakeThunder goo.gl/aGtnyc
Thunder retweeted
@LiveRamp and Thunder Experience Cloud Announce Partnership to Enable Omnichannel, People-Based Measurement and Personalization ow.ly/yJJy30m8GBn @MakeThunder @turnerpd @vkw #MarTechUpdate
Thunder retweeted
Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization and measurement mtech.today/2Q6nuCa via @martech_today
Thunder retweeted
Data Ownership Can Help Marketers Avoid The Next Bid Caching Debacle bit.ly/2QpKjBO by Ka Mo Lau, @MakeThunder
Thunder retweeted
“Advertisers must be able to have a clear view of how their marketing performs across channels – which creatives and messages are being shown to whom, when and where." Excited to partner with Thunder! @stevesilvers @MakeThunder t.neustar/2Nb429o
Thunder retweeted
Neustar and Thunder Join Forces to Deliver Better Customer Experiences, Powered by People-Based Intelligence ow.ly/4gOz30lD9hr @MakeThunder @stevesilvers @vkw #MarTechUpdate
Thunder retweeted
Check out how people are dealing with losing their Doubleclick ID's from Google with Victor Wong and @MakeThunder event.webcasts.com/starthere…
Thunder retweeted
From Drowning In #Data To Dying of Thirst: A Data Drought Is Coming For #Marketers bit.ly/2mWuftv by Victor Wong, @vkw from @MakeThunder
Thunder retweeted
Great series by @MakeThunder on the implications of Google's ID strategy on marketers' ability to do data science and analytics on advertising: blog.makethunder.com/googles…
Thunder retweeted
Check out the newest CMO Solution Guide in thought leadership with Thunder Industires: Solving Bad Ad Experiences! @MakeThunder #CMO ow.ly/duJt30kRGLJ
Thunder retweeted
A Guide For Not Going All-In With A Walled Garden bit.ly/2y2s1Bs by David Markel, @Hearts_Science
Thunder retweeted
People-based testing is all about bringing identity to your audiences. Find out more about this new way to AB test your marketing from the CEO of @MakeThunder . ow.ly/WAWY30jMACS
Thunder retweeted
"Perfect is the enemy of the good!" -> start hacking, amigos: 3 Hacks for Marketing Measurement Problems gtnr.it/2HsjV9o @GartnerDigital
Thunder retweeted
@vkw the value of a people based id is really the persistence which increases lifetime customer value @MakeThunder #RampUp18 – at Minneapolis, MN
