Mal McCallion (@MalMcC) header
Mal McCallion (@MalMcC) profile picture

Business growth expert, Founder of ModelProp. Veteran of startups Zoopla & Primelocation. Father, runner, Ipswich Town fan. https://teapawt.org/t.co/6XRtxo41WR

Cambs
Joined January 2009
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Rightmove's "900,000" claim was still on its New Homes page this week. Off the homepage in 2021. Off the other pages in April 2025. Back on a month later. Never substantiated in 16 years. Agents have to make their claims stand up. So should the dominant portal - particularly as it increased its agent fees from £379 to £1,762 per branch over that period on average. Episode 100 of the Property AI Report, with Matt Goddard. Link below.
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Last week Sweden's dominant portal, Hemnet, launched its first ever free listing service for agents. A free-to-list rival, Booli, had overtaken it in traffic during the summer. Turns out consumers prefer to see every property in one place, without priority given to agents that can pay the most. Funny, that. No one ever thought Hemnet could be ousted as number one. A free-to-list portal has done it - and forced the incumbent to go free too. MyPorta is free for agents. Always will be. Join us myporta.ai/launch.
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Monday: Rightmove's new homes page still promised "over 900,000 new build properties". This morning: gone. Same story as the 900k/200k figures it called "historic", which archived records show vanished in April 2025 - then came back in May. Historic things don't usually come back. Was it because traffic dipped without the false numbers so they decided to sneak them back?
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Well, that's going to complicate the driving test. Tesla's new Roadster parks upside down on a ramp, lets go, fires its thrusters and lands. Tesla's caption: "Real life, baby." We've reached the point where real footage has to tell you it's real. Video: @Tesla
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On a viewing. Lines busy. Office shut. Your next instruction rings. Nobody answers. They call the next agent. VoiceProp picks up, takes the details and sends your team the handover. You open doors. We answer calls.
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On 1 May, Section 21 went. On 15 Dec, the landlord database starts rolling out. So what do letting agents actually need next? UKPA's Changing Face of Lettings: next Mon, 2 Nov, Canary Wharf. Free. Audience-led panel: the room sets the questions. I'll be there. Come along.
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Register here (free, open to members and non-members): ukproptech.com/events/the-ch… 14:00-17:00 at Ballymore's 25 Cuba, Marsh Wall. Knight Frank, Martyn Gerrard, The Depositary and Propertymark on stage. Please share with your lettings people.
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Last month Rightmove quietly deleted two numbers from its Google listings: "over 900,000 for sale" and "over 200,000 to rent". Right before we took it to the ASA. They'd been there since 2010. 16 years. Never substantiated. Makes you think about another organisation that's spent sixteen years not playing by the same rules as everyone else (of course, Man City have appealed ...)
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"Black October": AI helped crack PHP, the code under most of the web. WordPress included. Agents: updating WordPress won't fix it. Ask your host which PHP version you're on and whether it's patched. Then 2FA everything. (Someone nicked $266 of my OpenAI credit this week via a third-party, Railway. They used it to start building a game called 'Godot', apparently. Can't wait to see it ...)
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The property + AI news that matters, weekly: modelprop.ai/pair?utm_source…
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Lucy wants new For Sale boards. The Heavy has other plans. Portal fees eat the budget agents should be spending on their own brand. MyPorta is free for agents. Always will be. So agents can use their hard-earned the way they see fit - not see it shovelled into someone else's shareholders' pockets. 🪧
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Anyone looking to escape the vice-like grip of #Rightmove and their brutal price increases? Join us! I'm on a webinar Wednesday at 1230 to tell you all about it. Don't be surprised if I look a +teeny+ bit older than this photo from 2017 though😬 us02web.zoom.us/webinar/regi…
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So we're in #Madrid for this week's Property AI Report podcast! Maybe I just wanted to let off some steam about hypocrisy in the acting community when it comes to #AI ... 48 podcast episodes in ... search up 'Property AI Report' on your usual platforms to hear a lot more :)
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Honoured to be closing out the #PPW2025 event in Madrid yesterday - real excitement around the next-gen #AI portal that we're building. This really was a powerful event; 400+ delegates, 50+ speakers , an incredible amount of ideas, contacts, conversations and fun all crammed in.
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Great @ICGapproved event last week and honoured to be on a panel with property, technology and marketing gurus @WhiteIain Ian Macbeth of @AvocadoProperty @kirstyfranks84 & John Paul. 1 in 5 homemovers is using AI now for property search. Learn more: us02web.zoom.us/webinar/regi…
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