I'm a marketer @ABM_Industries, fmr @Recruitics+@Nielsen+@HelpMeSee. @BrewNoob blogger. He/Him/Dad. STL🥚, DC👨‍🎓, now NYC🏠w/@LaurenReid, but tweets are IMO.
Hoboken, NJ
Joined September 2007
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Hi Twitter flock! I'm still alive, but getting more active on some of the new communities. Hope to follow you there as well! #BirdsOfAFeather matthurst.start.page
Matthew Hurst retweeted
This week’s hot takes including Amazon’s questionable product naming and this nifty AI generated graphic showing the coverage of WebKit in the US.
news.marketecture.tv/p/ari-s…
One big theme I’ve heard consistently throughout @LinkedIn #TalentConnect: to overcome recruiter resistance TA leaders need to communicate “what AI can do for me” (not what AI “does to me”)
By leveraging work assessments, Accenture alleviates hiring manager bias, removes the need for multiple interviews, and accelerates the process for candidates says @jilliansnavley, and most prefer by the self-led process - no waiting or “black hole” for applicants! #TalentConnect
To combat inauthenticity among job applicants, Accenture’s @jilliansnavley says FY27 will be “the year of assessments”, bridging the gap of self-reported skills which helps cut back on the number of interviews needed #TalentConnect
LinkedIn VP of Product Dan Reid: “You didn’t get into recruiting to run Boolean searches”
Me: (checks notes) #TalentConnect
5 KPIs @recruitics’ Mona Tawakali looks at when measuring AI’s impact for TA teams: Time, cost, volume, quality, and sentiment. Trust is key for candidates, and the hardest to rebuild. #TalentConnect
As much time as you spend marketing to candidates, spend as much time communicating the value of a solution or change internally says @JoeShaker at #TalentConnect
.@appcast_io’s Matt Molinari: in a noisy marketplace of TA solutions, Enterprise companies are looking for trusted partners and solutions (not just vibe-coded startups) that match their needs (safety, workflow compatibility) and they can scale over time. #TalentConnect
.@Recruitics: Buy when a problem is common and can fit your workflow, and build when the problem is unique to your own business #TalentConnect
42% of recruiters are wasting 6-10 hours a week trying to verify potentially fraudulent applications says @Recruitics’ Mona Tawakali #TalentConnect
Productivity gains from AI are getting stuck in workflows that don’t match their speed says @jiakbar, speaking to a need to shift from products to process solutions #TalentConnect
Competing needs from companies (compliance, safety) with growing commoditization among staffing agencies has led hiring to focus on speed at the expense of quality says @simonlusty during #TalentConnect
When comparing AI vs recruiter led hiring, the “Human touch” is more important than ever and impacts long-term retention by building trust says @JanetteMarx #TalentConnect
In an age where LLMs are trained on the web, data architecture and first-party data are key to success leveraging AI successfully for hiring says Vertage’s Edzard Overbeek #TalentConnect
Staffing is shifting to more “outcome based” hiring - as AI accelerates speed to fill, agencies need to optimizing for people who actually show up on day 1 says @JanetteMarx at #TalentConnect
Next up: @simonlusty, @JanetteMarx, and Edzard Overbeek speak about the impact of agentic AI on staffing agencies #TalentConnect
Matthew Hurst retweeted
Nearly 1.8 million people watched the NHL for the first time last season after watching "Heated Rivalry" or "Off Campus," according to NHL research.
Now the NHL is trying to turn that attention into lasting fandom — in part by changing how it markets its players.
espn.com/nhl/story/_/id/5004…
Matthew Hurst retweeted
Skills-first is entering a new phase as AI reshapes jobs & the skills employers need most. Our CEO, Debbie Dyson, joined @JosephBFuller on the @HarvardHBS #ManagingTheFutureOfWork podcast to discuss workforce intelligence, durable skills, & what it takes to make it sustainable.
Pleased to welcome @SkillsRightOrg CEO Debbie Dyson back to the #ManagingTheFutureOfWork podcast. We discuss how AI strengthens the case for #SkillsFirst and raises value of judgment, contextual intelligence, and organizational experience. hbs.me/bdfwueh7 #TalentStrategy
How to improve critical thinking while using AI? Real-world simulations during training can help build and adapt those skills says Debbie Dyson of @SkillsRightOrg at #TalentConnect
3 phases of AI adoption via @SkillsRightOrg’s Debbie Dyson:
1.)Literacy/Education - building a shared understanding
2.) Productivity - learning how to improve your value
3.) Transformation - leading organizational change
Training is needed at every stage #TalentConnect