Good post purchase strategy: Ask your 2x+ customers for a referral in exchange for a good offer on their next purchase. Works very well bc word of mouth is the most effective growth strategy, so it makes a ton of sense to facilitate it through flow automations.

Email Marketing Hack: 1. Make a burner email or sign up to Owletter (free) 2. Subscribe to 10 successful brands in your industry Take note of their: - Offers - Welcome sequence - Campaign content Take what works & apply to your brand, discard what doesn't

Was recently asked what advice I would give to a new brand with 0 email sends or how to warmup their domain to make sure their messages don’t land in the junk folder. Here is my response: The main thing is to maximize open rates for the first 30 days. The higher the open rate, the better. But generally anything over 30% is fine. To do that I'd recommend setting up short flows, and only setting the ones live that tend to get high open rates (e.g. welcome email 1, abandoned checkout 1, post purchase thank you plain text). For campaigns, only send to conservative, high-engaged segments such as anyone who has clicked an email in the last 30 days or anyone who has joined the list in the past 15 days. After the 1st month you gradually ramp up the flows & campaign segment.

Bantamweight is weird. Petr Yan should technically be champion because he already beat OMalley but got robbed

Petr Yan is the real champ of that division tbh. Even his loss to Merab doesn’t count

I have access to some of the biggest DTC brands’ Klaviyo accounts. Whenever I audit these accounts, I follow a process that took my team months to create and perfect. This process has 2 goals. A. Check what is working B. Check what isn’t working so that we can help them generate more revenue. I look at their flows, their campaigns, their popups etc. Today, I’m gonna break down the entire auditing process I personally follow so I can see where DTC brands are bleeding money: 1. Flows First I check to see that they have the core flows with sufficient volume in place. These are: - Welcome flow - 4-5 emails - Abandoned checkout - 4-5 emails - Browse abandonment - 4 emails - Post purchase - 5-7 emails If they don’t have any of these, or if their current version of these is of low quality, then they need to be built out or replaced. If they have these, then I will check for the advanced flows, but those are lower in importance than campaigns. 2. Campaigns When auditing campaigns, I’m looking for these 3 things: - How is their deliverability - Are they sending sufficient volume - Are they sending to the proper segments - Is the campaign content relevant & sufficiently diversified If they are lacking any of these, their campaign performance will have suffered & that will be their main bottleneck to solve. 3. Popup forms - Do they have separate versions for mobile & desktop - Are they converting at a high % - Do they have a system in place for testing & optimizing If they are missing any of the above, they are growing their email & sms list at a suboptimal rate, which results in suboptimal email & sms revenue generation. These are the main categories that I look at during a Klaviyo audit. If a brand is missing any of these, they have an incomplete foundation. If they have all of these built out to a sufficient degree, then the main focus will be on how to optimize what they currently have. Optimizing their flows, popups & campaigns is what will take them to the next level from this stage.

If you sell consumable products (supplements, cosmetics etc.), having an optimized Replenishment Reminder flow is one of the easiest ways to maximize your customer LTV. Here is the best replenishment reminder flow structure Email 1: This is essentially just a reminder to order again before their supply runs out. Show the last product(s) they purchased in a dynamic product block and ask them to reup. Email 2: This one you want to let them know the items from their last purchase are running low on stock. Including customer reviews on this one also does well. Email 3: This one you want to give an offer. If they haven't purchased yet they probably won't buy at full price so an offer here makes sense. Email 4: Restate the offer from Email 3 & let them know the offer is expiring (e.g. 24 hours left). This will convert the segment who is interested in the product at the offer price but didn't buy due to inertia.

I doubled a supplement brand's email revenue from $191k/month to $434k/month in less than 3 months. Without any increase in ad spend. Below is an image of the exact strategy we used.

Recent client campaign