Media List | Find Journalists

Most founders pitch the wrong journalists. They blast "tech reporters" instead of the 3 who actually cover their exact niche. Spend an hour building a tight, specific list — 20 right reporters beats 2,000 random ones. Targeting is most of getting covered.

Your first 10 pitches, in five steps. Pick the beat, find 10 reporters who covered it lately, write a one-line hook, send mid-morning, follow up once. Save this. #PR #Pitching #SmallBusiness

Get your town buzzing about your business. Pick your city, find who covers local business, pitch your holiday news now. #SmallBusiness #ShopLocal #SmallBusinessSaturday

Reach the titans of YouTube and podcasts in your niche. Pick a niche, sort by audience, get the email to reach them directly. #YouTube #Podcast #Influencer #Marketing #Creators

Media List is not just for press. Find podcast hosts and YouTubers by topic, see the audience size next to every name, then email them about a sponsorship. #PodcastAdvertising #InfluencerMarketing

Grateful for every story that got told this year. This November, thank the reporter who covered you, and read and share Native journalists. Happy Thanksgiving from Media List. #Thanksgiving #NativeAmericanHeritageMonth

Hot take for PR people. Sending 400 pitches is not a result. Here is what your client actually wants in the coverage report. #PR #earnedmedia

There are 6.7 PR people for every reporter in the US, and reporter jobs are projected to shrink 6% by 2035 (BLS). You can't win earned media by sending more pitches. #PR #earnedmedia

Toy drive, food drive or Christmas Eve service? Here is how churches get it on the local news this December. #nonprofits #GivingTuesday #church

Launching soon? Your pitch is sitting in a pile of "innovative." Here is how tech founders get theirs opened. #buildinpublic #startups

The holidays are when local news calls. Treatment centers and therapists, here is how to be the calm expert reporters need this season. #mentalhealth #PR

Hope your Halloween was a treat. Black Friday is November 27, and reporters are lining up holiday deal roundups and local event calendars right now. If you have a holiday offer, a pop-up or a gift worth writing about, pitch it this month. Here is the plan.

A scary number for Halloween. At 39.7% of US news outlets there is exactly one journalist you can reach. Pitch anyone else and your story disappears. From the Media List study of 3,262 US news outlets.

Three pitch tips by candlelight, supervised by the porch cat. Skip the 8 AM rush, use their name, and keep it to one story per pitch. Happy Halloween.

We pulled three cards for your pitch this Halloween. The Ghost, The Follow-Up and The Yes. Only one of them ends in coverage. Happy Halloween from Media List.

Write a quote a reporter can use as it is. One or two plain sentences with a real opinion in them.

Use the work address and the channel they list. Reporters share how they like to be reached. Respect it.

Reporters write the headline first. If your pitch reads like a headline, half the work is done.

Save reporters into lists by topic. One list per beat makes the next pitch a ten minute job.

Reply to reporters within the hour. Deadlines are short. A fast yes gets the story.

Charli D'Amelio has nearly twice the followers of number two on TikTok. No tricks, just the numbers from the Media List 100, our Fall 2026 creator ranking.