New 𝗦𝗠𝗣𝗣 𝗥𝗼𝘂𝘁𝗲𝗿 release The latest release (1a9ff12) of the Melrose Labs SMPP Router has just been made available for download. This update adds CDR generation to file and is the first of a number of CDR sinks planned. 🔗 Product page and download: melroselabs.com/smpprouter 📚 Documentation: melroselabs.scrollhelp.site/… 💬 Community forum: community.melroselabs.com/ 📝 Release notes: melroselabs.scrollhelp.site/… #smpprouter #smpp #textmessaging #devops

New 𝗦𝗠𝗣𝗣 𝗥𝗼𝘂𝘁𝗲𝗿 release The latest release (1a9e936) of the Melrose Labs SMPP Router has just been made available for download. This major update adds routing based on destination address using routing rules. This update is a precursor to MNP lookup support in an upcoming release. 🔗 Product page and download: melroselabs.com/smpprouter 📚 Documentation: melroselabs.scrollhelp.site/… 💬 Community forum: community.melroselabs.com/ 📝 Release notes: melroselabs.scrollhelp.site/… #smpprouter #smpp #textmessaging #devops

SMPP client in a web browser. Enables SMPP between a web browser and an SMS platform. melroselabs.com/tools/smppcl…

Why SMPP load balancing needs a layer 7 load balancer. melroselabs.com/smpplb #smpp #sms #textmessaging #mobilemessaging

🌟 𝗔𝗰𝗵𝗶𝗲𝘃𝗶𝗻𝗴 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗶𝗻 𝗛𝗶𝗴𝗵-𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗦𝗠𝗦 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 🌟 We’re thrilled to announce the successful completion of another flawless test, pushing the limits with 𝟭𝟬𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗦𝗠𝗦 at an incredible 𝟭𝟬,𝟬𝟬𝟬 𝗧𝗣𝗦. This achievement was powered by: • 𝗟𝗧𝗖 (Load Test Client): Generating SMS traffic from multiple simulated customers. • 𝗦𝗟𝗕𝗣 (SMPP Load Balancer Proxy): Efficiently distributing traffic across multiple platforms. • 𝗦𝗠𝗦𝗖𝗦𝗶𝗺 (SMSC Simulator): Serving as SMSC platforms to simulate message delivery. 𝗡𝗲𝘄 𝗲𝗻𝗵𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗦𝗠𝗣𝗣 𝗟𝗼𝗮𝗱 𝗕𝗮𝗹𝗮𝗻𝗰𝗲𝗿 𝗣𝗿𝗼𝘅𝘆 (𝗦𝗟𝗕𝗣): 🔹 Source address-based routing 🔹 Audit logging for improved transparency 🔹 Message modification with regex 🔹 UDH modification 🔹 Dynamic configuration updates for seamless changes 🔹 Enhanced Prometheus monitoring metrics for robust performance tracking As Black Friday approaches, we’re wishing you 𝘂𝗻𝗶𝗻𝘁𝗲𝗿𝗿𝘂𝗽𝘁𝗲𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 and 𝗲𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝗮𝗹 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 for all your messaging needs. Here’s to redefining what’s possible in text messaging and mobile communication! 🚀 Find out more about the 𝗦𝗠𝗣𝗣 𝗟𝗼𝗮𝗱 𝗕𝗮𝗹𝗮𝗻𝗰𝗲𝗿 𝗣𝗿𝗼𝘅𝘆 (SLBP) and other tools for testing and production at melroselabs.com/smpplb. #SMPP #TextMessaging #SMS #DevOps #MobileMessaging #BlackFriday

🚀 Excited to announce the launch of txtConsole Campaign, our new application for sending targeted marketing SMS messages! Boost your customer engagement with real-time tracking and insights. 📲 Campaign is part of the SMPP SMS Gateway (SSG) platform melroselabs.com/ssg txtConsole Campaign guide: lnkd.in/eyYU5SkN #MarketingTech #CustomerEngagement #TextMessaging #SMS #SMSPlatform

You can now get the 𝗦𝗠𝗣𝗣 𝗟𝗼𝗮𝗱 𝗕𝗮𝗹𝗮𝗻𝗰𝗲𝗿 𝗣𝗿𝗼𝘅𝘆 (SLBP) from the 𝗔𝗪𝗦 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲! Alternatively, ask us about on-premises and cloud versions. 𝗦𝗟𝗕𝗣 layer 7 load balancer with SMPP support: ► Optimise SMS load distribution ► Improve reliability and availability ► Protocol awareness ► Near-zero configuration SMPP Load Balancer Proxy from the AWS Marketplace: lnkd.in/eXd63Zht 𝗙𝘂𝗿𝘁𝗵𝗲𝗿 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 at melroselabs.com/smpplb #sms #textmessaging #smpp

Engineer high-performance SMPP connectivity that helps your customers maintain reliable connectivity to your messaging platforms and ensures efficient use of those platforms through traffic load balancing. On-premises versions of Melrose Labs SMPP Load Balancer platforms are included in our 25% discount on platforms during the month of May. Discover more at melroselabs.com/smpplb #messagingplatforms #textmessaging #smpp #sms

🔔 Exciting News! 🚀 Introducing the "On-premises" SMSC Simulator by Melrose Labs! 🔔 Thrilled to unveil our latest solution, empowering organisations to enhance SMS testing capabilities. Simulate MT and MO SMS traffic with ease in your controlled environment. 🌟 Limited-Time Offer: Enjoy a 25% discount throughout May! 🌟 Optimise your SMS testing processes and fortify communications infrastructure. Discover more: melroselabs.com/smscsim Available in various versions, including shared services and licensed software. #SMSSimulator #OnPremises #SMS #Testing #Communications #MessagingPlatforms

Running a messaging business can be easy with the SMPP SMS Gateway platform. Take your first step and get a 1, 2 or 3-month trial: melroselabs.com/platform #messagingplatforms #smpp #sms #textmessaging

𝗿𝗶𝗰𝗵𝖼𝗁𝖺𝗍 from Melrose Labs will be a CRM+ messaging platform. richchat.com

𝗕𝘂𝗶𝗹𝗱 𝗮𝗻 𝗥𝗖𝗦 𝗰𝗵𝗮𝘁𝗯𝗼𝘁 Short tutorial on building a simple RCS chatbot used for package tracking and booking package collection. github.com/melroselabs/chatb…

Over 150 million SMS messages were sent using the SMPP SMS Gateway cloud platform in December 2023. Best ever month! Over 1.5 billion SMS messages since launch in mid-2021. We're looking forward to more tremendous messaging success in 2024! melroselabs.com/platform

The upcoming line-up of RCS Developer Tools from Melrose Labs. melroselabs.com/rcsdev #rcs #textmessaging #rbm #mobilemessaging #devops

There's always a need to test messaging infrastructure to verify it will perform as your customers expect. melroselabs.com/smscsim #smpp #sms #textmessaging #mobilemessaging #devops

Short Message Peer-to-Peer is used worldwide by applications to send and receive SMS messages. Compared to other SMS APIs, SMPP is often preferable because it is ideal when handling high SMS volumes, an industry standard protocol + avoids vendor lock-in. smpp.org

Marketing using mobile messaging with the level of sophistication that makes campaigns more effective. melroselabs.com #mobilemessaging #textmessaging #mobilemarketing

txtConsole.com is bundled with our SMS platform - the SMPP SMS Gateway (SSG). Give your customers SMPP, HTTP/REST and access to the txtConsole portal to enable them to send and receive text messages how they want. melroselabs.com/platform #textmessaging #mobilemessaging

In many respects, we've had a great year. We are growing strongly, and the future is looking bright! We are very grateful to our customers for helping make it such a good year. We wish you and yours a very Merry Christmas and a Happy New Year from all the team at Melrose Labs.