64% of Gen Z and 63% of millennials trust the influencers they follow, up 13 points since 2019.
Based on a survey of over 6,000 U.S. adults, The State of Influencer & Celebrity Marketing provides an in-depth look at how Americans follow creators, assess endorsements and respond to potential brand partners.
morningconsult.com/reports/2…
Nearly three-quarters of adults (74%) say prices are higher than three months ago, and 86% have cut back on at least one category because of rising prices. Restaurants and takeout lead those cutbacks, followed by clothing and groceries.
morningconsult.com/reports/2…
Michael Ramlet retweeted
A new Morning Consult survey offers a pulse check on the consumer mood as we enter the 2026 holiday shopping season, covering financial pressures, holiday budgets, AI usage, BNPL, and shopping experience preferences. morningconsult.com/reports/2…
Michael Ramlet retweeted
I think most reasonably well-adjusted people would read this and feel pretty sympathetic toward Peltola rather than her annoying staffers.
SCOOP: Inside the tumult of Mary Peltola's Senate campaign in Alaska and her time on Capitol Hill.
Peltola is known publicly as kind and affable. But aides recall angry outbursts, slurs and a shove. (She also required staff to feed a pet chameleon.)
nytimes.com/2026/09/23/us/po…
Canadians’ net favorability of the U.S. is −50, the lowest reading since tracking began in 2020. morningconsult.com/articles/…
Just 14% of brands grew consideration in 2026, a five-year low, after 94% grew the year before. The typical brand lost nearly 2 points of consideration.
Last year, 94% of the brands we track saw their purchase consideration grow with consumers.
This year it was only 14%.
The 2026 edition of our Fastest Growing Brands report is here: morningconsult.com/reports/f…
Michael Ramlet retweeted
What are the fastest growing brands of 2026? Join us on Sept. 9 at 1 PM ET for a webinar where we will explore which emerging and established brands are gaining the most ground with U.S. consumers. Register here: morningconsult.zoom.us/webin…
31% of U.S. adults say they bet on sports, up from 22% in 2022. That growth has come primarily from habitual bettors, while the casual tier has barely moved. morningconsult.com/articles/…
Learn how brands can better find the right fit for partners, evaluate audiences to plan more strategic campaigns, vet potential risks and opportunities associated with partner brands, and more in our new Brand Partnership Guide morningconsult.com/reports/b…
So much of what gets said about AI in market research is theoretical: what it will do, someday, for someone. So our team asked the people already using Morning Consult's AI Connector (MCP) what they have actually built with it. morningconsult.com/articles/…
66% of 106 metro areas saw consumer sentiment improve from June to July
bizjournals.com/triad/news/2…
It's harder than ever to know which attention actually counts. Are those posts on X a real problem? Did that national ad buy actually move the needle?
Real-time data answers those questions.
See how MCI tracks daily buzz for thousands of brands: lnkd.in/g4dxumGd
64% of the largest enterprises (5,000+ employees) plan to increase spending with current AI providers over the next 12 months
morningconsult.com/articles/…
Ross Is the Deepest-Value Brand in the Department Store Category
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Walmart is the first store consumers think of for 17 of 20 shopping occasions and holds 26.6% mental market share, more than triple the largest department store (Kohl's, at 7.9%). morningconsult.com/articles/…
Why Dunkin’ Is So Efficient at Converting the Audience It Reaches morningconsult.com/articles/…
Starbucks is a category leader on mental market share.
morningconsult.com/articles/…
Among $100K-plus households, Mental Market Share runs roughly 16 for McDonald's, 15 for Starbucks, and 12 for Dunkin', a three-brand contest rather than a runaway, with the mid-tier generally coming in stronger across the board morningconsult.com/articles/…
Cash App outperforms its size in the payment platforms category. It is one of only three brands (with PayPal and Apple Pay) whose occasion network crosses nine, and it did so from a standing start in social payments. morningconsult.com/articles/…
Social payment is Venmo's identity, and it owns it intensely morningconsult.com/articles/…
