I really wish VRChat would introduce some kind of partner, ambassador, or creator program. A program like this could recognize and reward the people who help build and grow the platform by highlighting what makes VRChat special, bringing in new and returning users, and contributing positively to the community. The focus would be on uplifting the platform and encouraging the people who actively help it thrive. Plenty of other companies already do this well. Nintendo, Twitch, Microsoft, PlayStation, Blizzard, Rare, and many others actively recognize creators who support their games and platforms. The Sea of Thieves Creator Crew is a great example. Members gain access to exclusive in-game cosmetics, progression rewards, community spotlight opportunities, downloadable asset packs, and a clear path toward official partnership. Programs like these encourage creators to keep contributing while showing that their efforts are valued. I've always wondered why VRChat doesn't have something similar for creators who promote the platform in a positive way. I'm not talking about Community Spotlights. I'm talking about the people creating videos and livestreams that inspire others to log in, explore worlds, attend events, meet new people, and discover what's possible within VRChat. The community itself is obviously the heart of the platform. The groups, events, world creators, and social experiences are what make VRChat special. But the creators showcasing those experiences are important too. For many people, those videos and streams are their first introduction to VRChat. They're often the reason someone decides to give the platform a chance in the first place. I remember back in 2024 when PHIA's content was featured directly in VRChat through in-game promotions and the menu. Seeing that and being amazed by the possibilities was incredibly inspiring. It made me want to create and contribute in the same way. Today, though, it feels like there isn't really a path toward that kind of recognition anymore. Maybe VRChat simply wants to avoid playing favorites or is cautious about deciding who receives additional visibility. That's understandable. I'm not upset about it, and this isn't directed at anyone negatively. It's just something I've been thinking about as both a longtime fan and creator. I'd love to see some kind of creator-focused initiative, whether that's an ambassador program, creator rewards, referral incentives, spotlight opportunities, or even cosmetic and store rewards for helping showcase events and features. The referral systems we've seen during events like Spookality already hint at how creator-driven growth could be encouraged. Part of why I feel so strongly about this is because I've been working on a new New Year's Eve VRChat video. While revisiting old worlds, I've been seeing posters, event advertisements, creator references, and reminders of so many people who helped shape what VRChat is today. It's impossible not to think about all the creators who were once deeply connected to the platform but have since moved on. Some naturally lost interest. Some found success elsewhere. Others simply evolved as creators and followed different opportunities. That's completely normal. At the same time, I can't help but wonder whether there was ever an effort to maintain those relationships. Were those creators ever thanked for the audiences they brought in? Were there attempts to reconnect, collaborate, or recognize the role they played in helping VRChat grow into what it is today? Looking back at names that were everywhere in 2018, 2019, and 2020, it's amazing to think about how much the platform has changed since then. The technology, worlds, avatars, events, and overall experience have improved dramatically. Honestly, I think many of those creators would be blown away if they logged in today and saw what VRChat has become. That's one of the reasons I'd love to see some form of ambassador program. Not just to support current creators, but to help reconnect with the people who have been part of VRChat's story. I'd genuinely love the opportunity to invite former creators back, even if only for a day, and see their reactions to everything that's changed. Whether it's creators like RubberRoss, JaidenAnimations, Nagzz, or even bigger names who played VRChat in the past like PewDiePie, Jacksepticeye, VideogameDunkey, JonTron, or MoistCr1TiKaL, I think there's something special about giving people a reason to take another look at how far the platform has come. At the end of the day, I know nobody asked me to make videos about VRChat. Nobody told me to spend my time promoting the platform. I do it because I'm genuinely passionate about it. I enjoy creating content, sharing experiences, and helping more people discover the things that make VRChat unique. That's why I think there should be a stronger focus on supporting video creators and live streamers who consistently showcase the platform in a positive way. Reward them. Connect with them. Highlight them. They play an important role in helping the VRChat community continue to grow, and I believe that role deserves more recognition than it currently receives. Thanks for reading.

I'm heading to Camp Whispering Screams, VRChat's free Halloween event. New to VRChat? Join through my link to get a free water bottle. discovervr.chat/spookality/u…

AI SLOP is taking over VRChat and we need to talk about it.