SMS-related content everywhere talks about 10DLC, but toll-free numbers are actually cheaper and slightly quicker to register. Both toll-free and 10DLC (as well as short codes) are solid sending options. 👍

Examples of Advanced SMS Analytics Impact... - Example 1: Stop wasting money on non-converting messages - Example 2: Attribute revenue to messages - Example 3: Optimize messages using real data - Example 4: Know where your SMS budget goes mbltxt.com/1h5HK

The 3 Pillars of the Advanced Analytics Experience... - Pillar 1: Clarity - Pillar 2: Comparison - Pillar 3: Confidence Check out the full guide on the new analytics feature here: mbltxt.com/1h5HK

6 reasons analytics matter for SMS marketing. (Full guide: mbltxt.com/1h5HK) 1. Losing sight of the insights 2. Difficulty in understanding 3. Ambiguity in message delivery 4. Challenges in subscriber management 5. Lack of campaign comparison 6. Limited cost visibility

Here's the TL;DR on the NEW advanced analytics! (Check out our full report here: mbltxt.com/1h5HK) Dynamic line charts Unified Performance Overview Delivery Report Engagement Report Conversion & ROI Tracking Subscriber Report Billing & Cost Breakdown Link Performance

There’s a blind spot every SMS marketer hits... The moment you can’t go beyond basics and see what’s actually happening. Introducing Advanced Analytics for your SMS campaigns - a reporting experience built to eliminate guesswork: mbltxt.com/1h5HK

Loved @lemonlightmedia's work on this eye-popping video! 🤩 We think it turned out great! What do you think?

Why post-purchase SMS flows are important... (according to Adejumoke Gbadebo) Check out the full article here: mbltxt.com/Qa03

(Now available in the HS marketplace!) With SMS your message has a near 100% chance to be seen. Integrating this with your HubSpot campaigns and account can enhance your client acquisition rate, event reminders, and cart recovery campaigns. mbltxt.com/SxlT

Even if your team has a killer email copywriter, they’re still likely to craft promotional SMS wrong. Check out this breakdown of promotional SMS examples - and what makes them effective - here: mbltxt.com/SvWI

The rise of AI and GEO has made waves in the content marketing space. How has it impacted your content strategy? 1. No change 2. Tweaked a few things 3. Made significant changes 4. Had a complete strategy overhaul

Timely communication within a CRM is no longer an afterthought. Following manual processes delays messages - and poorly integrated systems will keep introducing unnecessary friction that slows down workflows. Check out 9 best SMS API services for CRMs: mbltxt.com/Qa0b

With SMS, there's one minor hoop you have to jump through: Phone number verification. Don't worry, it's not a big deal... And here's why it's necessary (in less than 2 minutes).

Let's rip off the band-aid. A single welcome message isn’t onboarding. At most, it’s an introduction. However, what comes next — the guidance, the nudges, and the timing — is what moves someone from “interested” to “invested”: mbltxt.com/P6Jm

🤝 MEET THE TEAM 🤝 Meet Isabella Pomajzl. She works in sales and business development, and many of you may have interacted with her on live demos or in your initial interactions with MTA. Isabella does a great job connecting with people who are exploring MTA. 🙌

Using SMS in fintech is like driving a supercar through a city with strict traffic laws. It’s fast, powerful, and gets you exactly where you want — but you need to watch out in case a wrong turn lands you into compliance trouble: mbltxt.com/Q1P6

AI's been the hot topic for a while. Which makes sense... ...because everything's changing right in front of our eyes! What's your latest AI take? 🤖

Layer in adaptive SMS groups for more precision and message branching for deeper personalization. Adaptive groups are dynamic groups that automatically update based on subscriber behavior or profile information: mbltxt.com/NsGZ

Content jobs haven't been killed by AI. Proof in point: PayPal. And we've seen content jobs popping up in smaller businesses too. What content trends have you been seeing lately?

SMS best practice #6: automate with Zapier, in-app automation, or an API service - but keep it personal. Every message should be anchored in context, behavior, or customer data: mbltxt.com/K0g5