The biomechanics and movement world creates an exceptional amount of emotional triggering because it attacks the ego. Discuss gut health and no one really bats an eye. Tell them this style of eating benefits the gut more than this. This substance can harm the gut barrier. This probiotic can help create a healthy microbiome. Everyone’s on board Because you can’t see your gut. There’s no tough pill to swallow. People generally don’t pride themselves on their gut biome Tell them flat crooked feet are a mechanical disadvantage. Suboptimal. Some feathers get ruffled. You look in the mirror and have what you have. Tell them there’s a pattern to good movement. The guy who built his identity around being the best weight picker upper in his small town feels personally attacked when he realizes he doesn’t move this way Tell someone the athlete they idolize, whose last name they’re more concerned with than their own, is injury prone with poor patterns of movement. All hell breaks loose The X health and fitness guy who prides himself on his vernacular and knowledge of studies has never heard movement described this way, so he must write it off, nothing gets past him, he is the god of the body and it’s sculpting Your response to learning of GOATA will reveal your internal state. A system whose sole purpose, sole mission, was solving the pain and injury epidemic. Can you believe that? You’d rather believe that life is a game of Russian roulette- You never know when injury, tear, and pain are coming. And Goata comes along and says for the first time in history, this is the exact mechanism behind pain injury and wear and tear and this is how you avoid it. And your first reaction isn’t one of complete open curiosity? Sit with that

Because it creates a horrendous movement pattern and posture No one cares about your quads or squat max when you hobble down the street with your flat duck feet and stiff spine. Zero swagger, zero fluidity.