
Head of Policy & Public Affairs Research @OpiniumResearch. Have some public policy to develop and communicate? Get in touch.
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Joined September 2011
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James Crouch retweeted
🚨Latest Opinium @ObserverUK poll🚨
Burnham remains the only political leader with a net positive approval rating.
🌹Burnham +6 (-2)
🌳Badenoch -1 (-1)
🔶Davey -7 (-1)
➡️ Farage -28 (-2)
🌍Polanski -32 (-3)
#Budget2026
James Crouch retweeted
🚨Latest Opinium @ObserverUK poll🚨
Labour continues to lead in the polls, 8 points ahead of Reform in second place.
🌹LAB 30% (+1)
➡️REF 22% (-2)
🌳CON 20% (n/c)
🌍GRN 10% (+1)
🔶LD 9% (n/c)
#Budget2026
The wales one is a reminder that MRPs from across the industry tell us Labour’s still doing badly against Plaid and SNP, and quite frankly they could lose most of their majority without a single seat lost in England (where they house still expect many losses as polling stands!)
Not an answer, but I remember trying to explain the Liberal Democrat’s penchant for amusing, disturbing and baroque scandals in the 2000s and 2010s to new joiners to our political team who will never have heard of them.
James Crouch retweeted
What did conference season actually change?
Priya Minhas looks at what the polls reveal about Britain’s fragmented politics, and why connecting with voters may matter more than winning conference season.
Read more in our latest Opinium Substack 👇
James Crouch retweeted
William Hague declares Trump the worst president of his lifetime, and struggles to see how anyone could have a different opinion.
“This mishandling of world affairs … is the most serious development and negative development in the world since the Second World War.“
@StigAbell | @WilliamJHague
This whole Alberta independence thing has really passed me by? How did it even get to this point?
Purely looking at it on a map it'd be about as mad as if we had a referendum on the East Midlands starting independence proceedings.
James Crouch retweeted
What do small businesses most want help with at the Budget? Energy bills. (Followed by business rates and employment costs.) New finding from @OpiniumResearch polling of 500 SME leaders for @CPSThinkTank
James Crouch retweeted
What do small businesses need to see from the next Budget?
@rcolvile and @OpiniumResearch have the answers 👇
John Healey reportedly wants to help small businesses at the Budget. New polling by @OpiniumResearch for @CPSThinkTank shows they definitely need it!
Opinium polled 500 SMEs bosses across the UK. Overwhelmingly, they felt govt wasn't on their side. But help do they need? (1/?)
James Crouch retweeted
🚨 Latest Opinium @ObserverUK poll 🚨
Zack Polanski is now the least popular major party leader.
🌹 Burnham +8 (n/c)
🌳 Badenoch 0 (n/c)
🔶 Davey -6 (n/c)
➡️ Farage -26 (-4)
🌍 Polanski -29 (-7)
James Crouch retweeted
The Conservatives' image has improved across every attribute since August.
The party is now viewed about as positively as it was at its 2021 conference.
Its strongest net ratings are:
✅ Knows what it stands for: +4
🎯 Clear sense of purpose: -3
🤝 United: -8
James Crouch retweeted
🚨 Latest Opinium @ObserverUK poll 🚨
Kemi Badenoch's conference speech appears to have landed reasonably well with voters.
👍 32% thought it was a good speech
👎 14% thought it was bad
68% of Conservative voters and a plurality (39%) of Reform voters rated it positively.
James Crouch retweeted
🚨 Latest Opinium @ObserverUK poll 🚨
The Conservatives jump 3 points (their largest single-poll increase of this Parliament) as Labour now has a 6-point lead over Reform.
🌹 LAB 29% (-1)
➡️ REF 23% (-2)
🌳 CON 20% (+3)
🌍 GRN 9% (-2)
🔶 LD 9% (n/c)
Second strong conference speech by a party leader. Second traditional party to get a ~3 point jump in the polls.
Party conference season doesn't matter, until it does.
🚨 Latest Opinium @ObserverUK poll 🚨
The Conservatives jump 3 points (their largest single-poll increase of this Parliament) as Labour now has a 6-point lead over Reform.
🌹 LAB 29% (-1)
➡️ REF 23% (-2)
🌳 CON 20% (+3)
🌍 GRN 9% (-2)
🔶 LD 9% (n/c)
James Crouch retweeted
🚨 New Opinium @ObserverUK poll, 8pm 🚨
Has Kemi Badenoch pulled off another successful Conservative Party conference speech?
🔗 This link will go live at 8pm
opinium.com/resource-center/…
Favourite thing I’ve read this week in the @spectator courtesy of @DouglasKMurray :
“I try not to be judgemental about this, since I always try to see the best in people, however disgusting they might look.”
James Crouch retweeted
Quick thoughts on Kemi speech:
- Tories obvs want to frame politics as Tories v Labour, keep your money v take your money
- Loads on economy, not much on public services (eg doctors mentioned, not NHS)
- Lots of ‘we’ vs Burnham ‘I’ - trying to build sense of party/team
(1/2)
James Crouch retweeted
Next up at #CPC26 - CPS: A Nation of Shopkeepers: Supporting Britain's Small Businesses
⏰Starting at 09:50
With @82bristol @MrJCrouch @marco4gione @tinamckenz and @rcolvile
xitter.cf/i/broadcasts/1kJzDDLVy…



















