Founder: Devon Victoria Consulting, Inc. Love: Running. Travel. Marketing. Feministing. Find me wrangling 2 daughters & exploring outdoors in San Diego/ Denver
Denver, CO
Joined February 2009
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1/ I get asked all the time about influencer marketing. “Should I be doing it?” Usually, my answer is YES. But let’s talk about “micro-influencers”. It’s a buzz term under the BIGGER buzz term of influencer marketing.
6/ Volume - There are MANY micro-influencers, take the opportunity to pair with several, not just few.
Content creation - These influencers can come to your business (or ship your product) and capture their experience, creating the kind of organic content people love.
1./ We’re solidly in the 2nd half of 2022! 😱 Here are 4 trends to make sure you haven’t forgotten as the year flies by. (And PS..they’re the new norm!)
2022 Social Media Trends to Notice:
1️⃣ Videos: Yep - here to stay! And vertical, short form videos are THE norm.
then audit your brand’s bandwidth, budget & resources.)
4️⃣ Social Commerce: Social channels (especially Instagram and TikTok!) are still serving as resources for product research & purchases. With the ability to buy DIRECTLY on social media profiles it is no coincidence...
Thanks so much, Krystina! Hitting those goals (and going beyond what you expected) was my pleasure! 💥
Client win! 🥳 Results from an initial test campaign ⤵️
👏 CTR 274% higher than the industry average
👏 CPC 84% lower than the industry average
What's your biggest challenge in succeeding with social media advertising?
📷: kalenjesse.com
#DVCinc #SocialMediaAds
When I started my solo consulting business I had NO idea how to do all the businessy/admin things, & it was hard to find resources! Now I love to help other women learn how to start their own biz. Follow along @ instagram.com/devonvictoria.…
Photo by: KallenJesse.com
#DVCinc
Happy 4th of July to my friends, family, and colleagues - and happy anniversary to my amazing husband!! 🥰 🇺🇸
#DVCinc #Happy4th #Anniversary
Saturdays aren't for scrolling!
Have you noticed any difference in engagement when you switch up the days & times you post?
Read the full report here, to learn when it IS the best time to post! 👉 sproutsocial.com/insights/be…
📷:KalenJesse.com
#DVCinc #SproutSocial
Find someone you want to collaborate with, and not sure what route to take?
Here are 3 fun collab ideas 👇
1. Takeovers
2. Live chats
3. Giveaways
What is your favorite way to collaborate with people on social media?
📷: KalenJesse.com
#DVCinc
