MusicPromoToday | MPT Agency 🥇

Canada just put $67 million into the Canada Music Fund, part of a $600 million cultural-sector investment. FACTOR, Musicaction and three other funds will share it. Working on a release and not sure where to start? DM us. ca.billboard.com/business/bu…

TikTok's Symphony ad tool now takes up to 50 reference files (was 9) and can generate up to 30 seconds of video from one prompt (was 15). Handy for teaser ads on a small budget, if AI video suits your sound. Curious how it would look for your single? Message us. #TikTokAds

A big-name album premiere goes out on TikTok LIVE tonight at 6 PM PT, simulcast on radio. The idea scales down: one scheduled hour, a broadcast partner, superfans in the room and a clip plan for afterwards. Here's how to build a small one: musicpromotoday.com/tiktok-l…

Billboard's new ratio: 1,000 paid streams or 1,500 free ones now equal one album unit, down from 2,500 free. YouTube data returns to the charts in 2027. If your fans mostly listen on free tiers, your video and lyric-video plan just got more important. teapawt.org/musicbizworld/status/2…

Night question for artists: if a brand asked tomorrow who wrote your best song and who controls the master, how fast could you answer? Minutes or weeks?

Running YouTube ads on a music video? Google Ads now has Attributed Branded Searches: it counts searches for your name on Google or YouTube after someone saw the ad. Reporting only, and a Google rep has to switch it on. Want it ready before your next release?

Instagram is testing Features: horizontal videos up to 90 minutes, plus up to 8 Reels that link back to the full video. Think full live set or studio session, with eight short clips as the way in. Small test in the US and Brazil. Got a set on a hard drive? Let's plan the cuts.

A Content ID claim count isn't a creator campaign KPI anymore. With YouTube's Replace song, a creator can swap your track for AI filler in one click and the claim drops. Track this instead: creator videos still playing your original audio a week later. musicpromotoday.com/youtube-…

Pitching radio? Music directors hear a lot of new songs every week, so make yours easy to add: a clean radio edit, a sensible length, ISRC and metadata in the file, a one-sheet with any local shows, and one polite follow-up. Checklist: musicpromotoday.mataroa.blog… #RadioPromotion

Spotify moved the Wrapped thank-you video deadline to Fri, Nov 13, 9 PM ET. Selfie-style is fine. In the video upload beta? You can also add a live or studio performance video that may show in fans' Top Songs. Want a hand getting both in? DM us. #SpotifyWrapped

Some ad agencies now generate a track, get sign-off, then ask a composer to re-record it so a human can own it. Human-made is a sync pitch again. Prove it fast: signed splits, dated session files, a one-line AI disclosure, stems and one-stop clearance. musicpromotoday.com/human-ma…

Live Nation's international attendance grew 29% in Q3 vs 13% in North America, and international markets have passed the US in attendance this year. If your tour plan stops at home, your release plan probably does too. Route both by where fans listen. teapawt.org/musicbizworld/status/2…

Honest question for artists and managers: on your last release, what did you plan first, the 15 seconds people would use or the ad budget? The order tends to decide everything after it.

Instagram's Edits is now on Mac: multi-track timeline, beat-accurate waveforms, the licensed audio library, 4K exports with no watermark and direct publishing. A release team can cut every vertical from one master. Planning a drop? Tell us the date. teapawt.org/socialmedia2day/status…