We (@TheBandCracker) have nearly 1 million monthly listeners on Spotify. Largely because we were lucky and have had a few tracks somehow weave their way into the fabric of popular culture. Whether its recurrent radio play, random 90s playlists, algorithmic suggestions on streaming, and (probably the key driver)significant TV/Streaming/Movie placements (classic example 2 minutes of Low inPerks of a Wallflower). Over the last few years there has been a trend of private equity buying music catalogs. Much of the big stuff is gone or overvalued at this point, so now you have these lower tier private equity people or their brokers coming around and looking at catalogs like ours. Sometimes just for the hell of it I take the call. Invariably it's super low ball offer and I will respond with my fairly educated estimate of the net present value. It's usually 5-10x their opening offer. Friends If you had a few hits in the 90s do not sell your catalog without getting a real valuation from a neutral party. This does not include someone brokering the deal.

Honored to be promoted to Principal Lecturer @universityofga @TerryCollege of Business Music Business Program. Huge thanks to David Barbe for believing in me and hiring me 15 years ago. Grateful to my colleagues and students.