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Neil Long

@Neil_Long_

I run https://teapawt.org/t.co/DJBziH8VPd and cover the games industry. Tips: neil at mobilegamer dot biz. Ex-Apple, Edge, ONM, MCV

mobilegamer.biz
Joined July 2010
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20Media
Photo by Neil Long (@Neil_Long_)Photo by Neil Long (@Neil_Long_)Photo by Neil Long (@Neil_Long_)Photo by Neil Long (@Neil_Long_)Photo by Neil Long (@Neil_Long_)Photo by Neil Long (@Neil_Long_)Photo by Neil Long (@Neil_Long_)Photo by Neil Long (@Neil_Long_)Photo by Neil Long (@Neil_Long_)Photo by Neil Long (@Neil_Long_)
People kept asking for a podcast, so here it is: every week I go on a walk and tell you what’s happening in the mobile games business: pod.link/1822126738
mobilegamer.biz digest

mobilegamer.biz digest

Listen to mobilegamer.biz digest wherever you get your podcasts!

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In another busy new game digest we’ve got Monster Hunter, Saints Row, No Man’s Sky, Digimon, Darkest Dungeon, Cut The Rope, Everything is Crab and plenty more: mobilegamer.biz/new-game-dig…
New game digest: Monster Hunter, Saints Row, No Man’s Sky, Digimon, Darkest Dungeon, Cut The Rope,...

New game digest: Monster Hunter, Saints Row, No Man’s Sky, Digimon, Darkest Dungeon, Cut The Rope,...

There’s also new Easybrain games, Everything is Crab and plenty more in this week’s round-up.

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Roblox’s Q3 results show the UGC platform struggling to maintain the explosive growth of 2025, though net losses have shrunk and it beat billings guidance: mobilegamer.biz/roblox-share…
Roblox shares fall as it beats billings guidance but growth stalls

Roblox shares fall as it beats billings guidance but growth stalls

The UGC platform is facing tough user metric and income comparisons with the explosive growth of 2025. Net losses shrunk a little, though.

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There was no mention of the mobile exclusive Assassin’s Creed Jade in a new 'franchise update' blog posted today. Have Ubisoft and codeveloped Tencent quietly killed it?mobilegamer.biz/has-ubisoft-…
Has Ubisoft quietly killed Tencent collab Assassin’s Creed Jade?

Has Ubisoft quietly killed Tencent collab Assassin’s Creed Jade?

Ubisoft seemingly forgot to mention its mobile-exclusive iteration of Assassin’s Creed, subtitled Jade, in its latest franchise update blog. Have Tencent and Ubisoft quietly killed it?

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Two sections of this week’s podcast were recorded in a Morrisons car park amid light drizzle, can you guess which ones? podcasts.apple.com/gb/podcas…
Those ‘decompiling’ videos, iPhone Duo games, Bing Gordon talks EA, Zynga and AI plus plenty more

Those ‘decompiling’ videos, iPhone Duo games, Bing Gordon talks EA, Zynga and AI plus plenty more

Podcast Episode · mobilegamer.biz digest · 28 October · 20min

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Industry legend Bing Gordon says EA missed the mark in mobile because it was too slow and risk averse – and then it had to watch from the sidelines as Zynga led the way in those explosive early 2010s. More here: mobilegamer.biz/ea-cofounder…
EA cofounder Bing Gordon on why EA missed mobile – and what Zynga got right

EA cofounder Bing Gordon on why EA missed mobile – and what Zynga got right

The industry legend also talks games funding, ‘AI fluent’ development and why successful companies fear risk.

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Unity is working with PvX Partners to help mobile studios with user acquisition funding without giving up equity: mobilegamer.biz/unity-partne…
Unity partners with PvX to offer UA financing to mobile studios

Unity partners with PvX to offer UA financing to mobile studios

PvX, which has committed $1.3bn in UA funding to date, will vet and fund eligible Unity developers.

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In this week’s data digest we’ve got ad stats from top spenders Gossip Harbor, Pokémon Go and Monopoly Go, a look at the arrow puzzle genre, a big Homescapes stat and plenty more: mobilegamer.biz/data-digest-…
Data digest: top ad spender stats, Arrow game analysis, Homescapes hits 774m+ installs, more

Data digest: top ad spender stats, Arrow game analysis, Homescapes hits 774m+ installs, more

Your weekly dose of need-to-know numbers.

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A creator known as @ayoships claims to have reverse-engineered games like Block Blast, Subway Surfers and Candy Crush Saga to reveal their monetisation secrets: mobilegamer.biz/this-creator…
This creator says he decompiled Block Blast, Candy Crush and Subway Surfers to reveal their...

This creator says he decompiled Block Blast, Candy Crush and Subway Surfers to reveal their...

And there’s more to come, says data scientist and content creator Ayo Omolewa, AKA Ayoships, whose videos already have millions of views. “Block Blast isn’t really a puzzle game, it’s more of…

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Roco Kingdom is a creature-collecting webgame with over 300m players in its native China. It’s coming to the west on mobile, console and PC next year, and its creator Tencent has big plans for it: mobilegamer.biz/tencent-owne…
Tencent-owned Morefun wants to make Roco Kingdom a Pokémon-sized hit in the west

Tencent-owned Morefun wants to make Roco Kingdom a Pokémon-sized hit in the west

Morefun, the Tencent studio behind Arena Breakout: Infinite, debuted Roco Kingdom in the west at Gamescom – and has big plans for the game’s launch in 2027.

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Pokémon Unite is closing down in March 2027. AppMagic estimates suggest the Tencent-made MOBA generated around $75m on mobile platforms from 127m downloads: mobilegamer.biz/tencents-big…
Tencent’s big-brand MOBA Pokémon Unite is closing in March 2027

Tencent’s big-brand MOBA Pokémon Unite is closing in March 2027

AppMagic estimates suggest it generated around $75m on mobile platforms, from 127m downloads.

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Who's making games for iPhone Duo? Mostly indies, for now – only three of the 17 non-Arcade games featured by Apple come from big mobile publishers: mobilegamer.biz/whos-making-…
Who’s making games for iPhone Duo? Mostly indies, for now

Who’s making games for iPhone Duo? Mostly indies, for now

Only three of the 17 non-Arcade games featured by Apple come from big mobile publishers.

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Here’s your regular look at soft launches you should be keeping tabs on – including incoming games from Scopely, Rovio, Century, Moon Active, Zynga, Playrix, Blizzard, King and more: mobilegamer.biz/the-soft-lau…
The soft launch games you need to know about from Supercell, EA, Moon Active, Zynga, more

The soft launch games you need to know about from Supercell, EA, Moon Active, Zynga, more

Take a peek at the games in testing from the mobile games industry’s top publishers.

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In this week’s new game digest we’ve got Football Manager, Dispatch, The Traitors, UnGodly, a new Dr. Seuss title and plenty more: mobilegamer.biz/new-games-di…
New game digest: Football Manager, Dispatch, The Traitors, UnGodly, Dr. Seuss and more

New game digest: Football Manager, Dispatch, The Traitors, UnGodly, Dr. Seuss and more

There’s also a big new game from NC and a couple of interesting new indie puzzlers in this week’s round-up.

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Stillfront has confirmed that Marcus Jacobs will succeed Alexis Bonte as president and group CEO. It also posted its latest financials: mobilegamer.biz/stillfronts-…
Stillfront’s new boss is former EA, King and Embark exec Marcus Jacobs

Stillfront’s new boss is former EA, King and Embark exec Marcus Jacobs

The new president and group CEO assumes the position on November 1, succeeding outgoing boss Alexis Bonte. The Swedish roll-up firm also posted a decline in revenue and profits for Q3.

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On the extra brisk podcast this week: Apple app review woes, EA job cuts, Supercell, Monopoly Go, Netflix Games and more: podcasts.apple.com/gb/podcas…
Apple app review woes, EA job cuts, Supercell, Monopoly Go and more

Apple app review woes, EA job cuts, Supercell, Monopoly Go and more

Podcast Episode · mobilegamer.biz digest · 21 October · 18min

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Supercell says it has suffered a cyberattack targeted at its internal video platform - no player data was taken, it says, but some employee and partner data may have been accessed: mobilegamer.biz/supercell-hi…
Supercell hit by cyberattack, but says no player data was affected

Supercell hit by cyberattack, but says no player data was affected

The Clash of Clans developer says it was the target of multiple attacks last week and has notified police and regulators.

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Epic Games says Fortnite is finally returning to the Australian App Store tomorrow. It’s the result of a recent court ruling: mobilegamer.biz/fortnite-is-…
Fortnite is returning to the Australian App Store tomorrow

Fortnite is returning to the Australian App Store tomorrow

Epic said the Australian Federal Court has told Apple to open up iOS after finding it violated competition law.

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Electronic Arts is cutting around 400 jobs in a move that will affect about 3% of its global workforce. It’s also closing BioWare, and there are updates on its other big franchises in a memo sent to staff: mobilegamer.biz/400-jobs-cut…
400 jobs cut at EA

400 jobs cut at EA

RPG studio BioWare will close as part of the cuts, which represent 3% of the global workforce. It’s unclear how this will affect its mobile teams.

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Wargaming cofounder Nick Katselapov has raised $10m for his new mobile game funding outfit Mika Games: mobilegamer.biz/wargaming-co…
Wargaming cofounder’s Mika Games raises $10m to back studios beyond soft launch

Wargaming cofounder’s Mika Games raises $10m to back studios beyond soft launch

Flint Capital leads the round, which funds both product development and paid user acquisition tests.

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Monopoly Go earned Hasbro $41m in the third quarter of 2026, bringing the licensor's income from Scopely's game to $127m for the first nine months of the year: mobilegamer.biz/monopoly-go-…
Monopoly Go earned Hasbro $41m in Q3, taking its nine-month total to $127m

Monopoly Go earned Hasbro $41m in Q3, taking its nine-month total to $127m

Revenue from Scopely’s hit is level with 2025 as the game moves through Looney Tunes, KPop Demon Hunters and Ghostbusters crossovers.

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