A fixed price needs a clear plan behind it. Scope. Selections. Process. Schedule. Bryce Swager explains why those decisions need to happen before the number is set, and why changes need to be treated as change orders.

Breaking bread

A last minute trip from Brandon to Kelowna for Dan Martell's AI Summit. Taylor and Sage came along for the ride. Mountains, good food and catching up with Nick. It's the little moments.

Good work is the minimum. People also want to know who they’re hiring. Show your face. Explain how you work. Let people get to know you before the first call. From my conversation with Bryce Swager.

Showing up takes time, money and effort. But not knowing can cost even more. Filmed in Calgary on my way to Dan Martell's AI Summit in Kelowna. You can't get better without change. What change have you been putting off?

The worst form of self-sabotage is promising yourself something and not following through. Every broken promise to yourself chips away at your self-trust. Keep your word to yourself first. Everything else is secondary.

Share what you know. Tell stories from your actual experience. Give people something useful. People want to know who they’re dealing with.

A homeowner asked Claude who to hire. Bryce’s business came up. Start with the questions your customers actually ask, then answer them on your website. This story from Bryce Swager is a good reminder that search is changing.

Why Home Builders Need to Show Their Face, Not Just Their Work

Everybody wants a $1M, $5M, or $10M business.

Marketing tip of the day

Make marketing simple

Starting over with no customers—what would you do first? Lon’s answer: start marketing, build a team, and take someone ahead of you to lunch. You don’t have to learn every lesson the hard way.

Before you play the game, study the winners. If you don't want their life, don't play their game.

Watching business videos won’t build your business. Learning can become procrastination. Use AI to make a plan and get feedback. Then do the work. Pick one thing you’ve learned and use it today.

Show up and have a great attitude

You can be busy all day doing the wrong things. Put the important things on your calendar. Give them a realistic time block. Follow through. Then review what you actually got done. Full video tomorrow at 4 p.m. CT: youtu.be/ip-fIpXAyv4

You already know how

More reach doesn't automatically mean better leads. 1,000 people reached → 20 qualified inquiries. 100,000 people reached → 10 qualified inquiries. Which would you choose? Track the cost of a qualified conversation.

Being good at what you do doesn’t help if nobody knows you exist. Show your work. Share what you know. Give people a reason to remember your name. You don’t need to become someone else. You need to stop hiding what you bring to the table.