"Relying on RAG ("Retrieval-Augmented Generation") is a bit like picking your apples up off the floor. Getting in the training data is like planting your own tree." ~ @thetafferboy If AI already knows about your brand from its Training Data (think long term memory) then you're in a powerful position to win more business based on brand authority. However, if AI has to research your brand live within the prompt conversation i.e. RAG or grounding, then the conversation could go either way. I've seen countless examples where a LLM initially recommends a company to ultimately decide later in the same string to oppose the brand because it learned something new in the moment. Establishing your brand with a long-term outlook is incredibly powerful for AI visibility. Though we are all trying our damndest to get AI brand mentions, the real power is building trust over a thoughtful time horizon. Proving to LLM's that your brand has staying power in all facets of Experience, Expertise, Authority and Trust wins every time not just with LLMs but also with your ideal buyer. Mark Williams-Cook the Director of Candour and founder of AlsoAsked is a SEO GEO fount of knowledge. He's just one of the most curious people I've ever met. I learned a lot as he unpacked his latest research and point of view on the current state of organic marketing.

What does it take to get noticed in a world so full of noise? 🏈 College football is about as noisy as it gets. For Episode 51, I got to sit with @jdpickell and heard his story; from college football player to College Football On Air personality! As a rising voice in college football circles, J.D. shares his story of success developing a personal brand for himself and @On3