Forwardly - AI-powered AP/AR platform for growing businesses. I help businesses to get paid faster and better manage their vendor payments.

Sacramento, CA, USA
Joined June 2017
The accounts payable manager at a growing healthcare clinic was buried under a mountain of invoices from medical equipment suppliers on a Friday afternoon. The clinic was processing 600 payouts every month. It used to take 30 days just to onboard a new vendor because they were chasing tax forms via unsecure email. Their finance team wasted hours manually keying data into Oracle NetSuite. They fell right into the digitizing trap. They bought a shiny new accounts payable tool to digitize their workflow, but they did not fix the underlying broken process. Digitizing a bad process just gives you a faster bad process. Vendor adoption friction became their biggest failure. They switched to a digital payment platform but failed to get their medical suppliers on board because they did not explain the security benefits. Suppliers resisted giving bank details and demanded paper checks. Then the clinic changed its approach. They stopped asking vendors for routing numbers over email. They offered them a secure payment portal and framed it as a security upgrade to protect their data from business email compromise scams. By deploying this strategy and connecting ledgers directly through the Forwardly Business Network, vendor onboarding slashed to 24 to 48 hours. They reduced manual data entry to zero via direct API connections. If you manage finances for a healthcare clinic, here are concrete steps you can take today: 1. Before looking at software, map out your current approval routing on a whiteboard to identify bottlenecks. 2. Stop asking vendors for routing numbers over email and offer a secure portal instead. 3. Stop treating high volume accounts payable like a series of individual tasks and shift to single debit batching. How are you handling vendor onboarding and secure payouts today? #Healthcare #AccountsPayable #CashFlow
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Managed Service Providers spend their days protecting clients from cyber threats. Yet when it comes to getting paid, MSP owners are still relying on unprotected email chains and slow paper checks. You cannot sell cutting edge IT security and then ask your clients to pay via a loose PDF invoice. That is a security paradox. It delays your cash flow and makes you look outdated. Stop digitizing a broken process. Here is your playbook to fix it: 1. Kill the PDF invoice. Move to a Secure Payment Portal where the client authenticates before paying. 2. Mandate auto pay for monthly retainer fees. Do not give clients the option to forget. 3. Separate hardware billing from service billing so large hardware costs do not bottleneck your recurring revenue. What is the biggest bottleneck in your billing process today? Drop your thoughts below. #MSP #AccountsReceivable #CashFlow
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Founders obsess over optimizing their tech stack but completely ignore their mental stack. Running a bootstrapped company is an exercise in managing chaos. You fight tight margins and massive venture funded competitors daily. If you let that chaos live in your head, you will burn out. Two to three times a week, I step away from the monitors and practice yoga. Surviving as a CEO requires extreme mental flexibility and the ability to breathe through high pressure. When you are bootstrapped, you have no safety net. If you react to every late payment with panic, that panic becomes your company culture. Yoga teaches me to hold uncomfortable positions and just breathe through them. That is the exact skill you need when a contract gets delayed or a launch hits a wall. You cannot control the chaos of the market. You can only control your response. What is your routine for maintaining mental clarity? #Founders #Bootstrapped #Leadership
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CFOs and Founders: digitizing a broken AP process just means you make mistakes faster. The biggest operational pitfall I see is ignoring segregation of duties when scaling. You cannot have the same person creating the bill and approving the payment. It is a recipe for internal fraud. Here is the playbook to fix this before you buy any software: 1. Map your approval tiers today. Determine exactly who approves under $5,000 and who approves over $10,000. 2. Implement two key segregation. The person who uploads the invoice must never be the person who clicks approve. 3. Standardize your payment timing. Stop paying bills the day they arrive. Pay them on Thursdays to stabilize your cash flow. What is your take on this?
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Most early stage founders know exactly how many users they have, but they cannot answer basic questions about their own survival. If you cannot recite these four numbers instantly, you are flying blind: 1. Monthly Burn Rate. How much cash is exiting your business every thirty days? Know the exact cost of keeping the lights on. 2. Break Even Point. How much revenue do you need to collect just to hit zero? Do not celebrate deals that do not cover the floor. 3. Cash Runway. If revenue stopped tomorrow, how many days can you make payroll with the cash in your account? 4. Effective Hourly Rate. If you are working ninety hours a week for minimum wage, your pricing model is broken. Do not run your business on vanity metrics. Survival comes down to the math. Which of these four numbers do founders ignore the longest? #Founders #Startups #FinancialLiteracy
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The payroll deadline was exactly three hours away, and the staffing agency CEO was staring at a $150,000 shortfall to pay their temporary IT contractors. Staffing firm founders and operational leaders know this exact panic. The issue was never a lack of revenue. The issue was that three massive corporate clients decided to treat their Net 30 payment terms as a mere suggestion. When you run a mid sized staffing or recruiting agency, cash flow is not just a secondary accounting metric. It is the literal oxygen that keeps your contractors showing up to work. The gap between billing a corporate client and actually receiving the cleared funds can easily stretch to 45 or 60 days. But your contractors expect to be paid on Friday, period. If you are relying on manual invoicing and hoping a paper check arrives in the mail, you are basically financing your clients operations for free. That is a highly dangerous game to play when staffing margins are tight and economic conditions are shifting. Instead of waiting and hoping, agencies need to take aggressive control of their Accounts Receivable immediately. First, implement a Secure Payment Portal on every single invoice you send out. Make it completely frictionless for your clients to pay you the exact second they approve the weekly timesheets. Second, mandate digital payments for any corporate client invoice over ten thousand dollars. Stop accepting the excuse that a check is lost in transit. Third, synchronize your payment data directly with your ledger so your finance team knows your exact cash position in real time. Cash flow automation is not just about saving administrative time. It is about making sure the money is sitting in your bank account before your own payroll run hits. Are you still allowing your biggest clients to dictate when you get paid, or have you completely taken control of your collections process? What is your take?
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To every bootstrapped founder and CEO out there building something from nothing. People think the goal of leadership is to make your life easier as you scale. That is completely backwards. Every morning, I go for a one hour walk wearing a heavy weighted vest. It is uncomfortable. It makes every step harder. But it builds the exact kind of endurance you need to run a company. Leadership is voluntarily putting on a weighted vest so your team can run fast. You carry the weight of making payroll. You carry the anxiety of delayed payments. You carry the responsibility of making the right call when there is no safety net. You absorb that pressure so your team can focus on execution without fear. When my two co founders and I started building Forwardly, we knew the weight we were taking on. We are a completely bootstrapped team. We have a brilliant CTO and decades of experience, but we still feel the heavy gravity of building an ambitious software company from the ground up every single day. You do not get to take the vest off when you become the boss. The vest just gets heavier as you grow. The secret is not trying to shed the responsibility. The secret is building the physical and mental strength to carry it without breaking.
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Early stage founders and owners often fall into a dangerous trap. You look at a packed calendar and assume the business is thriving. Years ago, I sat with a founder who was exhausted. His team was working overtime. His pipeline was completely full. Revenue was climbing every single month. But when it was time to make payroll, he was always scrambling. We printed his profit and loss statement. The revenue line looked fantastic. But as we went down the page, the reality set in. He was taking on low margin projects just to keep his team busy. He was confusing activity with profitability. A profit and loss statement shows you what you earned. It does not show you what you collected. It does not show you the cash available in your bank account today. If you are building a company, you must master the difference between revenue and cash flow. Revenue is a vanity metric if you cannot collect it. Here are three steps to get clarity. First, map out your margins per service line. Drop the ones that are just noise. Second, track your days sales outstanding. Know exactly how long it takes a dollar to hit your account. Third, stop looking at your profit and loss statement in a vacuum. Look at it next to your actual bank balance. Survival as an operator comes down to cash, not just booked deals. Are you tracking cash flow weekly or just waiting for the monthly statement to tell you how you did? Drop your thoughts below. #Founders #Startups #CashFlow #Entrepreneurship
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CFOs and finance leaders are rushing to implement AI tools, but they are falling into a massive trap. The news this week is dominated by finance teams deploying artificial intelligence to speed up accounts payable. But here is the brutal reality: digitizing a broken process just gives you a faster bad process. I recently spoke with a controller who inherited completely broken approval workflows from multiple acquisitions. In a panic, they bought a new AI routing tool, thinking the technology would save them. Instead, the AI simply accelerated the chaos. It flawlessly routed hundreds of minor invoices to the executive team, overwhelming the CEO with micro decisions and Saturday morning approval slogs. That is the digitization trap. You cannot buy software to fix a broken operational foundation. Before you look at an AI payment tool, map your current approval routing on a whiteboard. Define strict approval tiers based on dollar amounts first. Any invoice under $1000 is auto approved, while anything over $5000 requires the CFOs final sign off. When you fix the foundation, the relief is immediate. With dynamic rules based routing, the system enforces the logic. The CFO retains absolute ironclad control over cash flow without being the daily bottleneck. Software should amplify a good process, not mask a bad one. How are you handling approval routing as your company scales? Drop your thoughts below.
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It is 2 PM on a Friday and the founder of a 50 person staffing agency is refreshing their bank account again. They have to run payroll for their contractors by 4 PM, but three major clients just decided to treat their Net 30 terms as Net 45. This is the reality for most mid sized service firms. You are not just providing temporary talent. You are acting as a free, zero percent interest bank for your clients. Every week, you float payroll out of pocket because you are waiting on a paper check to arrive in the mail, clear the bank, and finally show up as available funds. The problem is rarely that your clients refuse to pay. The problem is that you have a follow up black hole. Businesses wait until an invoice is 15 days late before sending the very first manual reminder email. You must stop waiting for a payment delay to become a crisis before you act. Here is the exact playbook to fix this today: First, standardize your payment timing immediately. Set up an automated cadence that sends a friendly reminder three days before the due date, on the exact due date, and three days after. Second, stop sending static PDF invoices that require clients to manually write a check. Attach a Secure Payment Portal link to every invoice so they can pay digitally in two clicks. Third, natively sync those incoming payments directly to your ledger to eliminate the frantic month end reconciliation fire drill. By automating follow ups and offering digital payment experiences, staffing firms are getting paid five times faster. Are you still floating payroll while waiting for client checks to clear, or have you already automated your receivables? Drop your thoughts below.
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