Founder of Icepick | Helping Local Businesses Rank Higher on Google 📈
Fort Worth, TX
Joined May 2011
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Most local service businesses miss 25-40% of their inbound calls.
On a job site, driving, after hours, on another call.
That caller doesn't leave a voicemail. They call the next company on the list.
The cheapest fix in marketing: missed-call text-back 🧵
Bonus: every text thread lives in your CRM.
Now you can see which missed calls turned into booked jobs, and which ad or ranking drove them.
That's how you prove marketing ROI instead of guessing.
"Our organic traffic is up!"
Great. How much of it is people searching your business name?
If the answer is most of it, your SEO might not be doing much at all 🧵
If non-branded is small, the usual culprits:
• Thin or missing service pages
• No city or service area pages
• Titles that lead with the brand, not the service
• Pages ranking #4-10 with low CTR
• Weak GBP category and service setup
Quick question for any local business paying for citations:
Do you have the logins?
Not a report. The actual email and password for every listing. Most businesses don't, and it's a bigger problem than it sounds 🧵
Also, start with the listings that actually matter:
• Google Business Profile
• Apple Business Connect
• Bing Places
• Yelp
• Facebook
• BBB
• Your industry's top directories
Claim and verify these before worrying about the long tail.