Carter Jordan (@OLCoachJordan) header
Carter Jordan (@OLCoachJordan) profile picture

Troy University Alum | Offensive Coordinator @ BTW High School

Tuskegee, AL
Joined June 2020
Photo by Carter Jordan (@OLCoachJordan)Photo by Carter Jordan (@OLCoachJordan)Photo by Carter Jordan (@OLCoachJordan)Photo by Carter Jordan (@OLCoachJordan)Photo by Carter Jordan (@OLCoachJordan)Photo by Carter Jordan (@OLCoachJordan)Photo by Carter Jordan (@OLCoachJordan)Photo by Carter Jordan (@OLCoachJordan)Photo by Carter Jordan (@OLCoachJordan)Photo by Carter Jordan (@OLCoachJordan)
Carter Jordan retweeted
Mike Macdonald says one of the biggest mistakes leaders make is confusing a good result with actual progress “Wow. This might be controversial, but it doesn't bother me how the division shook out. It would've been great to make the playoffs, but I knew we weren't a championship team yet. We weren't good enough. Just straight up. It was what it was.” “In a way, it was a little bit of a blessing to get a head start on the offseason because we knew how much work we had to do to get things going in the direction we wanted. It's great to have a division title, but it's the same thing about having a Super Bowl. We're proud of the Super Bowl, but we're more proud of the team we became.” “The opposite works true, too. We didn't win the division, but that's not what we're trying to achieve. We're trying to become the great team. John was a huge help in that. The way I look back at it now, it's like he had the answers to the test, but he didn't force them on me.” “He guided me. He let me navigate the course and figure these things out, but he never left my corner the whole time. When it came time to make those decisions in the offseason, we were a team. I was a better coach and a better leader from the experience I just had, without having cheated the process.” “We went at it step by step. The personnel decisions, the trades, the acquisitions we made, in real time, probably to the outside, it seemed like it happened fast. But there was definitely a sequential, step-by-step order of what we were trying to do.” “Having that person in your corner with that expertise and wisdom gave me a sense of confidence as we navigated. There was a lot of noise about what we were doing, but I felt really good about it. So let's trust that it's the right move and go from there.”
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Carter Jordan retweeted
Game day doesn’t lie. It reveals your habits, your preparation, and your culture in real time.
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Carter Jordan retweeted
Nick Saban GOLD 🥇 “Negative experiences without teaching kill morale.” This is such an important coaching lesson. Players are going to fail. They are going to make mistakes. The question: What do we do with it?
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Carter Jordan retweeted
Team standards beat team rules. Three I’d write on day one: 1. Be on time (15 minutes early) 2. Do what's right (if you can't do it in front of me or your parents, don't do it) 3. Treat others how you want to be treated (life lesson) These 3 standards help a team, an individual, and a quality life lesson.
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Carter Jordan retweeted
You may never know how much those two hours of football mean to a kid. Make every minute count.
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Hard work doesn’t guarantee success. It guarantees an opportunity. Hard work gives you a chance to compete, a chance to improve, and a chance to be ready when the moment arrives. Earn the opportunity before you ask for the result.
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Carter Jordan retweeted
Be a transformational coach in a transactional world. Build relationships Build teammates Build people Build a legacy
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The scoreboard tells you whether you won. It doesn’t tell you whether you improved. Great teams can celebrate the result without becoming blind to what still needs to get better.
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“Be responsible for your own self determination, that’s accountability.” Great players understand that being coached is an opportunity. Getting better is a responsibility.
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“Dad, what was college football like on October 17th 2026?”
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Carter Jordan retweeted
Auburn LB Elijah Melendez on LB Bryce Deas, who had to step up today in the absence of LB Xavier Atkins: "We made a promise to each other: If we have to, we will die on this field today."
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Carter Jordan retweeted
sure, expand it to 24 teams... but you'll NEVER take away our memories. 2006-2023 (the most MAGICAL era of college football)
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Carter Jordan retweeted
Good teams with flawed resumes missing out isn't a bug. It's a feature of a properly-sized CFP that balances access & urgency.
Miami was a 10-seed last year and played in the title game. Notre Dame was left out and certainly could have made a run. This is the problem. Opinions have goverened CFB postseason instead of on field results. Play games.
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Carter Jordan retweeted
College Football is led by the least among us
Sources: The College Football Playoff is nearing a deal to expand to 24 teams, per sources. The new format will start in 2027 and is expected to come together in the near future, pending final approvals.
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Game day results are built on practice day behaviors. If the product isn’t good enough, fix the process.
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Carter Jordan retweeted
One of the greatest responsibilities we have as coaches is understanding the influence we have on young people. Nick Saban said it best: “Leadership is all about helping someone for their benefit. If you’re helping them for your benefit, that’s manipulation.” That’s a powerful reminder. We all want to win. We all want our programs to be successful. But coaching has never been just about what players can do for us. It’s about what we can do for them. The lessons we teach. The confidence we build. The standards we establish. The people we help them become. Our success as coaches shouldn’t just be measured by what our players accomplish for us, but by who they become because of us. That’s the responsibility. And the privilege of coaching.
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If you want to win, do the things that lead to winning. Focus your mind, give your best effort, think positively, trust your instincts, and be a good teammate. All of these things are under your control!
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Comfort is the enemy of greatness. To succeed, you must get out of your comfort zone and embrace the grind!
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“It doesn’t matter what everybody says, what everybody else thinks. It only matters in what we believe and what we do,” @CoachVenables The process doesn’t care about your ranking or reputation. It only responds to your standards and consistent commitment to growth.
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A coach can only do so much to help an athlete improve. Ultimately, the success of an athlete comes down to their inner drive. Once they become intrinsically motivated, they can get the most out of their coach and reach their full potential.
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