Overjoy

What’s Next for Commerce When AI Agents Do the Buying? Jun Kwak (@junhyeokkwak) is co-founder and CTO of @OverjoyHQ, which runs the entire wholesale sales process for consumer brands, from finding retail buyers to closing orders and reorders. Jun joins us to discuss why AI shopping agents could weaken the marketplaces that charge brands 20 to 25% commissions, why buyers working through agents can shop the whole web instead of one walled garden, why brands need websites agents can read, and which products agents will buy on autopilot and which will still need persuasion. He also reveals why Overjoy now gives its wholesale storefront away for free. Out now on Infinite Loops, with @jposhaughnessy. TIMESTAMPS Intro What Overjoy Does for Consumer Brands Users Who Resold the Software at 20 to 40x Growing Up a Debater in Korea From Debate to Code Yale, Google AI and the Itch to Build Build for People You Like What Debate Teaches a Founder Detaching From Your Own Arguments Why Overjoy Became a Service Company "What If We Just Deliver the Outcome?" Overjoy's Three Sales Services Case Study: A Two-Person Leather Goods Brand The Hidden Cost of Wholesale Marketplaces Reviving 10,000 One-Time Buyers $15,000 From Win-Back Campaigns in 30 Days How Agents Pick What to Sell Next Target, Message, Call to Action Why Wholesale Buyers Aren't DTC Buyers Inside the Brand Brain Wiki From SaaS Seats to Outcome-Based Pricing Who Overjoy Competes With Why CPG Software Is Moving to Services What No Founder Expects When Silicon Valley Bank Locked Up the Seed Round The Inbox Nobody Checked The Day OpenAI Cut Off Overjoy's API Access How Tariffs Spooked Small Brands When Best Practices Change Every Month How to Scale a Service Business Outcome-First Product Development The 10% That Needs Human Judgment Pairing Account Managers With Engineers Is There a Universal Pattern in Selling? Emojis Can Help or Hurt Self-Improving Agents Do Clients Understand the Machine? Transparency vs. Secretive Agencies From Software Users to Service Clients The Customer Hack Overjoy Copied How Overjoy Finds Customers Cold Email Is a Qualification Problem 3 Million Brands, 700,000 in Wholesale Wholesale's Shopify Moment The Pitch: 20 Interested Buyers in 30 Days Will Frontier Labs Clone Overjoy? Why Complex Data Is a Moat When Does the Data Moat Lock In? What the Results Show What Happens in the Next Recession? Jim's Great Reshuffle Thesis Agentic Commerce and the Marketplace Tax Why Overjoy Gives Its Storefront Away Free Amazon, Agents and a Marketplace for Machines Wikipedia vs. the Whole Internet What Happens to Ads and Malls? Don't Depend on One Channel Is There a Consumer Reports for AI Agents? Why Brands Need Agent-Readable Websites Why Wholesale Runs on Dynamic Pricing Will Agents Turn Premium Into Commodity? Can Agents Read Emotion? Will AI Master Persuasion? Staples vs. Branded Goods Hacking the Agent Pirsig's Motorcycle and the Last Human on Earth Who We Become Around Agents Jim's Book Club With an AI Agent Can Small Brands Survive Alone? The Dream Outcome Big Box Stores vs. Independent Retailers Why Brands Abandon Their Best Channel Two Ideas for the World