@P360native

We help brands to reach, engage& learn about their audiences by providing #nativeadvertising solutions to the world's leading media buying agencies. #TrueNative

 London, England
platform360.co
Joined June 2016
  • Tweets1.3K
  • Following1.1K
  • Followers614
54Media
'In order to comply and continue to thrive under these new conditions, #nativeadvertising may be the best choice for #marketing in the future' #GDPR forbes.com/sites/andrewarnol…
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Native ads viewed 53% more than banner ads. Mobile apps convert 100%-300% better than mobile websites. On average, long-form blog posts with over 1,000 words generate 9x more leads than short-form posts. (via Financial Brand) #DigitalMarketing #digitaltrends
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Platform360 retweeted
AppNexus@AppNexus31 May 2018
Native ads boast click-through rates 8.8x higher than the average display ad. Get more data-driven advertising insights from our latest guide! bit.ly/2H92WE5
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Brands are seeing new opportunities for managing their own #PaidMedia. This e-book gives you an overview of the many tools available in the #TechLandscape @Nudge @OpenX @Pagefair @Outbrain @PerionNetwork @nuviadmobile @P360native @Platform161 @Pinterest buff.ly/2pwdgjz
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“ Since Native Ads contain user’s requested content, they attract more user engagement.” adro.co #Adro #native #nativead #nativeads #adtech #programmatic #iran #adexchange #rtb #dsp #SSP #Impressions #engagement #users #Content
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Platform360 retweeted
Eric@CreativeMZone18 Feb 2018
Native Ads Generate the Highest Engagement Metrics for Marketers — MarTechSeries buff.ly/2Gn7Kpi
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[#quote] “native is the only viable advertising solution for mobile.” @phkeane via @WSJ ow.ly/m0N630itbZx #nativeadvertising

Programmatic Native Ads Are Growing—But Banner Habit Is Hard to Break

As more media executives talk of a ‘broken’ digital advertising model, native ads offer the promise of a better experience for consumers. But industry adoption, even as native ads become more...

wsj.com
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Advertisers say digital ad spend won’t decline, despite continued fraud bit.ly/2C7uuLQ #Marketing #Dubai
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Platform360 retweeted
IAB@iab19 Feb 2018
Learn how #native #ad format innovation continues in 2018, and how #brand safety & #transparency play a role: iab.com/news/2018-native-pre…
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China’s Top Global Brand Builders are making breakthroughs in robotics, nanotechnology, and Artificial Intelligence. How is this changing the perception of 'Made in China' today? ow.ly/Rh2l30imXe4
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Decoding The State of Programmatic Advertising and Ad Formats in 2018 - Adtech companies will homeai.info/blog/news-storie… #deep-learning
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How Niche Publication Works with Multiple Sponsors and #NativeAds about Science buff.ly/2EsFz7P @RajMukhop @cenmag @CENMediaGroup
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Platform360 retweeted
The Drum
@TheDrum19 Feb 2018
‘How can brands keep their consumers loyal?’ @oath and @KantarConsult partner to explore the drivers behind Brand Love fal.cn/4QmS #spon
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How Hearst Pivoted to Native & Programmatic Ads bit.ly/2zpMT50
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"Social and video marketing, analytics, native ads, programmatic, in-store mobile offers, content marketing and... fb.me/1lwgKsg9s

Council Post: Key Digital Marketing Trends To Prepare For In 2017-2018

Social and video marketing, analytics, native ads, programmatic, in-store mobile offers, content marketing and other digital techniques are all changing the profession, but the basis for long-term...

forbes.com
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Tech giants, publishers will display standardized 'trust indicators' to fight fake news buff.ly/2mBI2Zl via @marketingdive
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From Artificial Intelligence to Deep Learning ow.ly/aQlu30gFI7L
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Platform360 retweeted
eric salama@ericsalama24 Nov 2017
Vodafone is #1 valued brand in U.K. And we kick off @BrandZRankings event with their chief commercial officer Serpil Timuray . Talking about need for brand purpose , new positioning (the future is exciting) and identity #BrandZUK – at London, England
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We developed an SDK to help bridge the gap between advertisers’ #Viewability requirements and measurement vendors capabilities. Read more at: integr.al/2xmfCTj
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Do you want a higher click-through rate? Hyper-targeting & native ads combo is a way to go. buff.ly/2zKncMG #nativeads #brandedcontent #contentmarketing
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