In Case You Missed it: A new planter technology study from Purdue Univ. shows once again that the value of precision technology goes well beyond yield. Read More ⬇️ ow.ly/E3zW5100YHe

DataPoint: U.S. farm sector debt is expected to reach a record high in 2026. This week’s DataPoint is brought to you by the Precision Farming Dealer Summit, coming to Indianapolis January 11-12. To learn more, visit ow.ly/h2a65100Yy4. See More ⬇️ ow.ly/FY9V5100Yy6

Come see for yourself at the 2027 Precision Farming Dealer Summit this Jan. 11–12 in Indianapolis, IN. Don’t miss Early Bird savings of $200 off the full rate! For registration info, hotel details and more, click here: PrecisionSummit.com

Join us January 11-12 for the Precision Farming Dealer Summit, then stick around January 13-15 for the 2027 Annual National No-Tillage Conference! 🔗 Learn more at PrecisionSummit.com and NoTillConference.com.

[ICYMI] #bestoftheweb: - Greeneye Tech’s Expansion - Autonomy is Shaking up the Ag Equipment Equation - Combine Showdown: Deere vs. Case IH vs. Fendt vs. Claas - 2027 JD Precision Upgrade Kits - Has the Ag Industry Become Too Dependent on Corn/Soybeans? precisionfarmingdealer.com/a…

Don’t miss Brent Harness and Jeremy Marston at the 2027 Precision Farming Dealer Summit this Jan. 11–12 in Indianapolis, IN. Don’t miss Early Bird savings of $200 off the full rate! For registration info, hotel details and more, click here: PrecisionSummit.com

Adam Gittins, president of @HTSAg says the agriculture sector is currently facing a triple squeeze: low commodity prices, rising input costs and high interest rates. 👇Find Gittins' full presentation at the 2026 Precision Farming Dealer Summit here: ow.ly/L9Oe5100vJL

The 2026 National Cover Crop Survey dug into drone usage for the first time in its 14-year history. Among 459 cover crop users, just 13 use their own drones for cover crop seeding, but 62 growers (13.5%) said they hired a drone pilot. 🔗See more results: ow.ly/ymm95100vTa

A big part of ‘think, believe, know’ is data collection. Data especially drives our variable-rate efforts. From seed to commercial inputs, we want to find the sweet spot where we maximize return on investment for each acre. Read more ➡️ ow.ly/rBJv51008VX

American agriculture has a long history of adopting technology to improve productivity and efficiency. Agricultural drones are one of the latest examples. Source: @FarmBureau Read More ➡️ ow.ly/qNnr51008zB

Don’t miss Stephanie Pharris at the 2027 Precision Farming Dealer Summit this Jan. 11–12 in Indianapolis, IN. Don’t miss out on extended Super Early Bird savings of up to $400 off the full rate! For registration info, hotel details and more, click here: PrecisionSummit.com

Dean Devore shares how parts departments rarely lose ground because of one mistake. He recommends focusing on a few key metrics, using data to make healthy, sustainable decisions. 👇Read more from his presentation at the Dealership Minds Summit: ow.ly/BAMQ50ZZ8TJ

#bestoftheweb: - Greeneye Tech’s Expansion - How Autonomy is Shaking up the Ag Equipment Equation - Combine Showdown: Deere vs. Case IH vs. Fendt vs. Claas - 2027 JD Precision Upgrade Kits - Has the Ag Industry Become Too Dependent on Corn & Soybeans? precisionfarmingdealer.com/a…

2026 Most Valuable Dealership 🏆 What it Takes to Grow a Precision Farming Business, brought to you by @GbgiInc 💭Justin Goubeaux, VP of sales and COO at @PASI_Tech reflects on all the changes he’s seen in the precision farming dealer industry. 🔗ow.ly/6Q6F50ZZxEG

As marketers, we're always looking for new ways to expand our reach, build brand awareness, and connect with our target audiences. One strategy that accomplishes all three is brand partnerships. 💡Read more about how to develop brand partnerships here: ow.ly/RusU50ZZ8Kr

🌐 @GreeneyeAg has picked Salina, Kan., as the spot for its North American headquarters. It’s a big move after a big year for the AI-powered targeted spraying tech company. 📌 Hear the full story on this week's #TechCorner with Editor Noah Newman: ow.ly/mncE50ZZ8Fr

Come see for yourself at the 2027 Precision Farming Dealer Summit this Jan. 11–12 in Indianapolis, IN. Don’t miss Early Bird savings of $200 off the full rate! For registration info, hotel details and more, click here: PrecisionSummit.com

Agricultural drones have skyrocketed: treated acreage grew from roughly 3.7 million acres in 2023 to 16.4 million acres in 2025, according to the @FarmBureau. 🔗Read additional data at this link: ow.ly/jc2E50ZYMZu