Global Search Lead (He/Him) Experienced paid media pro with a passion for all things clickable! Former Strongman and Vexillology goon. Views are my own.
Coventry, England
Joined October 2020
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Awesome to work with the wonderful team @Optmyzr on this guest post on Google Ads account structures - big s/o to @TheCopyTrail for the heads up and @VimalBharadwaj for his help! #ppcchat optmyzr.com/blog/google-ads-…
During a training session last week on ad copy I was reminded of one of my biggest pet peeves - anecdotes
'We know that our customers love x' - But how? Where has this come from?
Anecdotally myself - 90% of the time this is historical BS and should always be challenged #PPCChat
Me booking train tickets for Monday despite there being major IT issues affecting infrastructure... #Crowdstrike
I SPEAK SENSE!?! MADNESS! Loved taking part on today's panel @SheffieldDM and catching up with so many brilliant folks - Big Love ❤️
"Do the basics, do it really well"
If you're opening a paid campaign for the first time, does it make sense?
@PPC_Fraser speaks sense.
Call me a cynic but I still hate broad match. I've tried, I've really tried and for sure, it's way better than the old trash can fire that it used to be, but that's hardly an indicator of improvement... #PPCChat
GAds UI moan - IT IS SOOOO DIFFICULT TO LOCATE 'Campaign Settings' - I've actively had to revert back to the old UI on multiple occasions to get there #PPCChat
Real comment seen in the wild. Just an FYI guys that you won't need anything else... #PPCChat
Roughly a year ago I was made redundant. NGL it was crappy and I still hold a lot of mixed emotions about it. But the last year has been absolutely crazy and I'm so lucky to be in a role now that allows me the freedom to explore search and its nuances whilst also feeling secure..
Not long now!!!
Just 10 days to go, and we’re back! 🧡
We’ve got an all-star lineup of marketing pros, including a fantastic paid media panel hosted by @victressdigital's @em_victress and featuring @PPC_Fraser, Francesca Martin and @C_J_Ridley.
This is genuinely crazy. Sending solidarity to those having to explain why dashboards are static to stakeholders and clients
75 hours - we are now over 3+ days of Google Search Console's performance report being delayed - can we hit 100 hours? seroundtable.com/google-sear…
It's all kicking off in the world of code as the polyfill js code is flagged by Google as malicious. A few advertisers have raised that they've had emails flagging security issues with their sites (linked to polyfill) - potentially suspending accounts - one to watch! 👁 #PPChat
I swear that ever since @MarketingOClock highlighted that stat the other week where Google was reporting uplifts based on 1 days worth of data, my mind is now sceptical on all of the stats I see #GML2024
I swear that GML could be improved by adding an 'ask the professionals' segment. What do WE want to see. Give us names of people WE trust. Otherwise it all just feels like blind ignorance to complaints. #GML2024