Question came up in today's PR meeting. Impressions vs. Reach. What do y'all use for your reporting? #PRchat

Wait, people are using AI to comment? 😂

Most journalists I know are too busy with deadlines to give this type of feedback.

Hey journalist, can you keep a secret? 🤣

PR professionals do not have editorial control over earned media stories. So, no I will not call the editor to change the headline.

Let's go! 👏🏽👏🏽👏🏽

Never had to do that, but I will now!

It's only a hidden gem because they've never gone to that part of town. 🙃

Congrats! It's all about researching who it makes sense to pitch the story to. Right outlet x writer.

Don't bother, competitive in what aspect? Huge 🚩

Didn't the group behind these monoliths come out some time ago? Or was it a single artist.

Companies: Layoffs, downsizing Also companies: Lets go to Cannes and party on a boat with Paris Hilton

I've already seen cases where people think AI generated images are real.

AI is out of control

It's a mindset, when I lived in SF I did manage to ship faster

Client asking to start "pitching" when there are no PR assets and key messages put together is not a good strategy

Let me know if you don't have luck sourcing a mariachi. ¡Ánimo!

Not everything has to be a press release. 📝

It really does, speaking the corporate lingo and understanding the process for approvals is something that would have taken a long time to understand if not for being in the trenches