Director of Research @piano_io and Editor in Chief of Traffic magazine. Formerly @PoliticoMag and @DishFeed.
New York, NY
Joined June 2010
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The @StarTribune is the most successful metro paper in America. Here's @erin719nyc's story on how they did it: traffic.piano.io/2019/06/06/…
You can get a FREE copy of the latest issue of Traffic, with @olifranklin's in-depth cover story on @tortoise, by going here: info.piano.io/request-traffi…
You can get a free copy of the new issue of Traffic, the magazine I edit that's full of digital business know-how, by requesting one at the link. Best issue we've done yet. info.piano.io/request-traffi…
Patrick Appel retweeted
We all know how the story of the Tortoise and the Hare ends. Now find out why @tortoise also expects its slow-and-steady news model to also come out ahead. Read more in Volume 3 of Traffic. hubs.ly/H0h_h7T0
Cover story from the latest issue of Traffic is now live! traffic.piano.io/2019/05/20/…
Patrick Appel retweeted
Execs for the digital media consulant firm @piano_io say big mistakes on local news websites include not putting the readers first and "lack of alignment between the business team and the editorial team." ow.ly/E65q30o0XqX
Come work with me! We're hiring a managing editor for Traffic, the magazine I edit on the digital media business. Traffic is the most rewarding editorial project I've ever been a part of, and I'm thrilled that we're bringing on new…lnkd.in/d6fzDGG lnkd.in/dMfu7iC
Patrick Appel retweeted
Some news about me. I'm joining @piano_io as SVP Strategy to help media companies move from attention to user engagement and build healthy businesses. More here: piano.io/blog/why-im-joining…
Patrick Appel retweeted
“We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing nie.mn/2FMKeBI via @NiemanLab
Patrick Appel retweeted
“It’s not brain surgery that really great niche sites really work when you make a credible, beautiful product and you’ve got smart, credible people doing the content creation.” @neilvogel in the newest @MagazineTraffic story. Read it here: hubs.ly/H09Ml790
Patrick Appel retweeted
#AI is coming for your job - and only a humanities degree can save you. Read the full article by @wpwrs in @MagazineTraffic: hubs.ly/H09F5700
Patrick Appel retweeted
⭐️ *FREE MAGAZINE ALERT* ⭐️@piano_io, a PPA associate member, is offering PPA members free copies of @MagazineTraffic, its magazine on how money is made in digital media. Get your free copy here! 👉 traffic.piano.io/get-a-copy/
Patrick Appel retweeted
Six months after the launch of an #AI project at @AP, errors have dropped and productivity has soared, while output has increased twelve-fold, says @fpmarconi. Learn more here: hubs.ly/H09F64B0
Patrick Appel retweeted
“Nearly a decade ago, I began asking media executives what I assumed would be a simple question: ‘What percentage of your visitors drive 50 percent of your site’s traffic?’” Read @kdoctor’s findings in our latest edition: hubs.ly/H09tKwv0
Patrick Appel retweeted
Thanks to @MagazineTraffic for featuring us in their look at successful business models for modern media companies. (And, of course, to the 1,468 subscribers who have made our model successful).
Patrick Appel retweeted
7% of your visitors drive 50% of all PVs, data from @piano_io, guessing consumer media stats. Higher in B2B coz higher engagement on a smaller user base.
Patrick Appel retweeted
#brandedcontent is a “value exchange in which advertisers are borrowing equity from an editorial brand,” says Dean Challis of @droga5. See the full story in the new edition of Traffic: hubs.ly/H09rLD50
Patrick Appel retweeted
More reasons why successful media cos need to move beyond users and viewers and focus on building fans teapawt.org/MagazineTraffic/status…
@PwC_TMT's @chrisvollmer: “Many publishers are challenged by the current dynamics of digital #advertising, so they’re looking to drive paid subscriptions and earn more revenue directly from readers.” Read more on Traffic’s cover story: hubs.ly/H09qFFk0
