Marketing in the age of the LLM? How do you thrive, capitalize, and strive to jive with the machines? There are a lot of different perspectives based on what kind of marketing you focus on. Which is why I talks with different marketers with different perspectives. @Picanza says you can use AI to personalize at scale but.. @wilreynolds categorizes chatGPT's answers by controllability... @vic_blinova LLMs put brand ambassadors into focus because... @mrmattdavies urges you to avoid the trap of imitation lest you sink into the quicksand @AlizaVisagie says scale smarter but only if storytelling can lead the way... Anand Sankaranarayanan warns you to keep your data fresh lest the LLMs... Marion Andrivet focus on what the AI can't do... community (very similar to what the great @Olgandrienko of @semrush was recently sharing!) @alischwanke does want you to imitate (uh-oh @mrmattdavies).... but in a way that helps you better align with your audience @MordyOberstein (that's me) I have a very simple equation to help you appear in LLMs and you are going to HATE it. Would love to hear what y'all have to say on this topic! There are so many facets and unique considerations different marketers & teams are going to have. Help us learn more about how you see things so we can all have a more complete understanding!