@PinsightMedia

We are the human element at the convergence of mobile data and technology. Data Fueled Insights Driven.

 Kansas City, MO
pinsightmedia.com/
Joined July 2013
  • Tweets1.7K
  • Following1.4K
  • Followers1.4K
325Media
Today, we officially join up with @InMobi to bring forward the next generation of solutions for CMOs. inmobi.com/inmobi-acquires-p…
4
6
Near me searches have exploded, with more consumers prioritizing proximity over brand loyalty. ow.ly/WpZQ30lBpXT
1
4
Mobile commerce conducted through smartphones will account for $117 billion in the U.S. alone this year, translating to about 23% of online retail sales. ow.ly/GiQO30lAIrH

Mobile sales to hit $117B in 2018

A recent Forrester report notes that, despite subdued growth in mobile sales, smartphones will influence $1.3 trillion worth of sales in the U.S.

retaildive.com
1
1
Teens, Young Adults Haven't Embraced Mcommerce Yet. ow.ly/2Yt630lAEZd
1
Communication #apps take up most of our time spent on mobile. The global top 3 are WhatsApp, WeChat, and Facebook. ow.ly/nwnK30lwQNf
2
A relationship that can take many transactions to build can be easily erased by just one bad experience. ow.ly/gXir30lwQHs
1
Companies can’t afford to take a vacation when it comes to delivering great customer experiences via @ThinkwithGoogle ow.ly/UdKk30lwQD7
Study: Women are 79% more likely than men to make in-app purchases in mobile games. ow.ly/cWMz30lwQhW

Study: Women are 79% more likely than men to make in-app purchases in mobile games

While it's more expensive to acquire gamers on iOS than on Android, the purchase conversion rate is nearly double, Liftoff found.

marketingdive.com
1
Very few Americans shop exclusively in-store or online, which shows the importance of omnichannel marketing strategy. ow.ly/yyLJ30luW3y
1
The importance of mobile for retailers is now firmly established with 71% of shoppers saying they use their devices in stores, up from 62% in 2017. ow.ly/10sr30ltVGn

87% of shoppers now begin product searches online

Brick-and-mortar can survive and thrive as marketplaces grow, but retailers must respond to the imperatives of the new shopper-first digital world, according to a new report.

retaildive.com
1
How CPG shoppers are making the best choice. Read more: ow.ly/BM6V30ltP3j
Teens favor primarily visual communication on Instagram and Snapchat over Facebook. ow.ly/839M30ltOLl

Teens favoring Snapchat and Instagram over Facebook, says eMarketer | TechCrunch

Facebook is losing appeal among teens and young adults which is contributing to generally slowing growth for the platform, according to the latest projections from research firm eMarketer.

techcrunch.com
With so many options and so much information online, consumers increasingly can and have to make decisions based on differences beyond quality, price, and basic features. ow.ly/FzLm30lr2o2
Marketers need to do these three things in order to better leverage #bigdata. ow.ly/lFaz30lqVoW
"Only Hortonworks Data Platform provides both the scale and agility we need to let our clients be more precise in their targeting and more efficient with their ad buys.” says @PinsightMedia. bit.ly/2nIS8VL

Latest Insights on Data and AI | Cloudera Blog

Cloudera Blog is your source for expert guidance on the latest data and AI trends, technology innovation, best practices, success stories, and more.

cloudera.com
9
5
Pinsight Media retweeted
Tim Spann@PaaSDev14 Aug 2018
Learn how @PinsightMedia leverages diverse datasets across 65MM devices to derive new #insights with @Hortonworks bit.ly/2KO6vBv
1
1
The only device that is more prevalent than smartphones in American is the television. ow.ly/2n0N30loYlp
1
The apps most likely to receive consumer love are lifestyle experiences, ranging from social media and dating apps to rideshares. ow.ly/OShl30lmeX4

Join the leading CMOs who trust Adobe for Business to drive results

Today’s CMOs are expected to do more with less. Adobe for Business helps you lead the way with tools that combine creativity, marketing, and AI.

business.adobe.com
"While the number of #mobileapp users in the US continues to rise, as does time spent with apps, the number of apps actually being used is slowly shrinking." ow.ly/Dlyr30lk9iy
Through omnichannel personalization, retailers are combining offline and online data in real time to build comprehensive customer profiles. ow.ly/dYeR30liPoQ
Load more