We partner with retail brands and media agencies to improve customer acquisition. We specialize in developing audiences to acquire higher LTV customers.
Bethesda, Maryland
Joined September 2016
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PreciseTarget retweeted
Everything you and your team need to know about restoring your social ad performance. Download our free briefing now.bit.ly/3xJ3BKm
PreciseTarget retweeted
@HelioCampus @K2PEd @MEB_K2P @qu_pos @righteyeinsight @Gardyners @Quantum_Xchange @PreciseTarget @Mytonomy @AledadeACO Congrats on being featured in our 2022 Best Tech Startups in Bethesda! thetechtribune.com/best-tech…
PreciseTarget retweeted
Young fashion consumers are remarkably consistent in exhibiting two behaviors: they purposefully switch brands and they’re incredibly consistent in selecting new brands that are like their previous brand. I share my insights with @WWD. bit.ly/3oAX28a
PreciseTarget retweeted
@PreciseTarget Launches the First AI-Based Customer Acquisition Product for Retail ow.ly/NhlQ30s0aSB #martech #marketingtechnology #tech
PreciseTarget retweeted
How will brands and retailers thrive in a post-covid world? I share what should be on every retailer's post-pandemic priority list. bit.ly/3snbgZr
PreciseTarget retweeted
As we enter a new world of targeted advertising, retail marketers need new privacy-safe strategies to reach their customers. I share my three guiding principles for retail advertisers in @advertisingweek . bit.ly/3u2gUkq
PreciseTarget retweeted
This week's IOS 14.5 software release from @Apple promises major privacy changes. Experts are saying more than 80% of iPhone users will not allow themselves to be tracked. I give a brief breakdown of what this means for retail marketers. bit.ly/3snbgZr
PreciseTarget retweeted
Despite what retailers have long heard (& feared), Amazon isn't taking over the world. Get the scoop on this & other #retail 🛒 predictions in the latest episode of #NoHype, where @PreciseTarget's @robmcgovern5 joins @allysondietz & @DevonDeBlasio #podcast bit.ly/3wKri1M
PreciseTarget retweeted
More brands should take the @XCVI approach; integrate technology and data to understand your customer on a granular level. bit.ly/3fbLt2y
Listen to our latest episode of the Retail Record: The Power of Data for Retail
PreciseTarget retweeted
.@Neustar Launches #UnifiedIdentity™ Transforming the Future of Customer #DataManagement - ow.ly/69hi50Ee88v | @Allstate @mschoen @TreasureData @PreciseTarget @SnowflakeDB #UnifiedAnalysis
PreciseTarget retweeted
We're excited to announce this partnership opportunity with a trusted data company, @Neustar
@PreciseTarget and @Neustar Announce Data Integration Partnership ow.ly/ZlSI30rAft5 #PreciseTarget #Neustar #DataIntegration #Acquisition
PreciseTarget retweeted
@PreciseTarget and @Neustar Announce Data Integration Partnership ow.ly/ZlSI30rAft5 #PreciseTarget #Neustar #DataIntegration #Acquisition
PreciseTarget retweeted
"Modeling" shouldn't be a bad word in #retail #data. My latest blog post explains the differences between deterministic and modeled data, and why modeled data often performs better -- especially in retail. bit.ly/3bLmzmS
PreciseTarget retweeted
Teaming up with @Target is a smart move for @LEVIS . The limited-time collection of more than 100 denim-inspired items will be available in most retailers' stores starting Feb. 28. This will surely help both companies broaden their customer base. cnb.cx/3pHnNVh
PreciseTarget retweeted
Holiday shopping is in full swing and #data security is a concern for customers. Brands must be honest, direct, and clearly explain how their data will be used. This is a theme I covered in my interview with @cmswire : bit.ly/2IBS6xf
PreciseTarget retweeted
@PreciseTarget Launches Customer Insights Profiles ow.ly/YSiE30rgTWV #Tech #Technology #Marketing #B2B #salestech #Salestechnology #sales
PreciseTarget retweeted
#Holiday marketing looks drastically different this year. Curious how to connect with this new breed of shoppers? Watch our own retail expert Cynthia Janelli discuss the benefits of #data-driven insights on @PreciseTarget “Retail Record”! bit.ly/2GSmdzb
PreciseTarget retweeted
Transparency and ethics are critical in this new normal, and #sustainable cotton is key to greater visibility and relevance, which may win favour with younger generations who are more sustainably minded.
voguebusiness.com/sustainabi…
PreciseTarget retweeted
How DTC founders see their industries emerging changed from the coronavirus crisis buff.ly/3kufTNO
PreciseTarget retweeted
.@Nordstrom Inc.'s president of stores discusses the state of the business and what the future looks like. bit.ly/3kkv9g4