Prevailing Path

Simplicity is the new EDLP (Every Day Low Price) — at least according to @TedRubin, co-author of Retail Relevancy. And I FULLY agree with him. Ted is a leading social marketing strategist, international keynote speaker, business advisor, formerly the MC & Host of the @BrandInnovators Summits, best-selling author, connector, provocateur… let me tell you… as the former VP at @1800flowers and CMO of @elfcosmetics, he’s brilliant, you want to listen up as Ted talks (pun intended). In this episode of the @UpArrowPodcast by @Elumynt, Ted and I dig into: ✅ What it was like working with @ThisIsSethsBlog during the early days of Yoyodyne before being acquired by @Yahoo ✅ How relationships help you grow and what it was like meeting @garyvee, @jeffpulver, and Jeff Hayzlett in the early days ✅ The importance of being “smart enough to shut up and listen” when you’re in the room with brilliance ✅ Why brands are dropping the ball by not having a twitter, instagram, or tiktok handle ✅ How to “look someone in the eyes digitally” ✅ Why ecommerce stores should become the “local” online retailer (and what @SweetwaterSound is doing that crushes their competition) ✅ The reason why MEmail is better than email, and how to make sure you romance your LTV ✅ Why you should shift from omnichannel to OMNIPRESENT (especially with the @Apple Vision Pro out soon) ✅ Know the EXACT moment when you have 100% of your customers’ attention Plus, as always, we get into the personal side of Ted as we discuss his childhood and how we learned so much about being a great man from his wrestling coach, the importance of “rippling” with Steve Harper, and the hilarious story of Seth Godin rubbing his head! You can watch the video here: elumynt.com/blog/leveraging-… Also, a special thank you to my friend, @DavidBrier, branding genius, and best-selling author of Brand Intervention for introducing us. ​​#RonR #relationship #relationshipmarketing #networking #socialmedia #ecommerce #digitaladvertising #digitalmarketing #shopify #podcast #ecommercetips #ecommercemarketing #retail #retailstrategy #shopify #marketingandadvertising #entrepreneurship