Marketing Professor at Wichita State University. Proud nerd. I geek out over person-brands, services marketing, and survey methodology.
Wichita, KS
Joined June 2018
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Excited that my work with @mktwalker and Seth Cockrell on #brand management for state & national parks is now published in the J of Public Policy & Marketing @ama_journals! Hope it's helpful to @NatlParkService @TheKDWP @CAStateParks and more! doi.org/10.1177/074391562311…
Happy first day of classes, @WichitaState @BartonSchoolWSU students! Looking forward to an exciting semester of Marketing Research with you!
How, exactly, can service providers show authenticity to clients, and which forms work best? Super excited to share my dissertation research on this topic, with @meike_eilert, in the Journal of Services Marketing, now in print! emerald.com/insight/content/…
Delighted to report the acceptance of my 2nd diss paper at JSM. It feels great to have all of my diss research out in the real world, hopefully making a difference to managers! Thanks to @meike_eilert, my amazing committee member/coauthor; couldn't have done it w/o you!
Mask? Check. Coffee? Check. Let's go meet some students! Happy Spring Semester, @WichitaState @BartonSchoolWSU! I am so ready to get back in the classroom!
What great research, @olson_km & @jolene_smyth! I'll start incorporating this into my own survey work and my Marketing Research class at @WichitaState
@BartonSchoolWSU. Thanks for moving the field forward, and I look forward to seeing this in a journal!
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Prepping for Spring semester: just uploaded an intro video for my Marketing Research course so students at @WichitaState @BartonSchoolWSU can know what to expect! youtube.com/watch?v=rNaYWOzp…
Baby's first trip to campus at @WichitaState @BartonSchoolWSU at 8 weeks old! You're never too young to start learning good business principles!
Great new article on person brands in JAMS! Congrats to Smith and Fischer! Their theoretical model based on netnography should be useful for anyone seeking to build their online brand and gain audience attention.
How do person brands attract and retain attention in organized online attention economies? A new article by Smith & Fischer offers practical insights to influencers, marketers, and platform managers:
rdcu.be/b43RU #AttentionEconomy #Platform #Influencer @SUBizSchool
Honored to be a speaker today at the virtual Fi360 conference for investment professionals, sharing survey results of how credibility, reliability, and client-centricity relate to financial performance. Thanks to the 100+ professionals who earned CE credit for attending!
This week: graded reflection papers, homework, group oral presentations, and final semester group papers, led a client Q&A with my students, and created a webinar presentation on my research. Whew! Glad it's Friday!
Well, Winter AMA should be interesting this next year...best wishes to everyone who will be on the postponed market!
Academic Council on the State of the 2020 Job Market and AMA Interviewing ama.org/2020/05/04/academic-…
A. Lynn Matthews, Ph.D. retweeted
Dear Shocker seniors:
We invite you to share any posts, photos or videos acknowledging your accomplishments using the hashtag #ShockerGrad across all social media channels.
We want to celebrate you! 🎓👏🏻💛
Ah, advertising. At least they're all communicating a clear brand message! youtube.com/watch?v=HPvxFDUG…
Great example of authenticity in action for person-brands!
Wendy Nguyen explains her business model and how authenticity is key to success #WSJWhatsNow
Check it out! My JBR is now available online! Highlights: FSE personal authenticity increases purchase intent, FSE auth matters more for less authentic brands and for credence services, and these effects are mediated through trust & quality. sciencedirect.com/science/ar…
Many thanks to my amazing committee members: Jim Gentry (chair), Meike Eilert, Les Carlson, and Susan Fournier @QuestromDean for helping me get my dissertation work to this point!
Thrilled to share good news amidst the craziness: my first dissertation article has been accepted at the Journal of Business Research! Now forthcoming: "When and How Frontline Service Employee Authenticity Influences Purchase Intentions"!